Category Archive For "trends"
What will campaigning be like in 2040?
In 2010, NCVO produced a useful resource asking what campaigning might look like in 2015, it’s worth a read as it accurately predicts some of the trends that we’re seeing today. I’m also a big fan of this resource from Mobilisation Lab looking at some of the trends that campaigners will face in 2018. But …
10 reflections from NCVO Campaigning Conference
It was the NCVO Campaigning Conference yesterday – it’s always an interesting day bringing together a mix of campaigners and public affairs colleagues from across a range of issues. As always you walk away with a notebook – or in my case multiple scraps of paper – full of notes, thoughts, good ideas and top …
Too important to ignore? – 4 moments that could shape campaigning in 2016
We might be 2 weeks into 2016 but I don’t think it’s too late for some predictions….so here are a few moments and processes to watch out for that I think are going to have a big impact on campaigning in the next 12 months. I’d be interested in knowing what you think, please add …
Speed, Sophistication, Structures and Space – 4 trends that will define the future of campaigning
In my role as Head of Campaigns and Engagement at Bond, I was ask to write about the trends that will impact the campaigning of members over the next 5 years, and what it means for our work to support members to campaign brilliantly. I came up with the following; 1 – Speed The first campaign …
Can campaigning help fundraising?
In my work, I’m often asked can campaigning help an organisation with fundraising? I’ve always replied ‘yes’, based on a belief that advocacy campaigning can be useful in; Helping to recruit new supporters into an organisation – especially at a festival or other event where making a financial ask can be seen as a ‘high barrier …
Can 'Theory of Change' transform our campaign planning?
To be honest, I’ve struggled to get my head around the ‘Theory of Change’ approach that I’ve seen being talked about across the sector over the last year. I’ve felt that its something that could be an incredibly powerful tool, but found it’s been hard to really understand of it. In an attempt to understand …
Review: Page One – Inside the New York Times
A new documentary raises some questions about the challenges that newspapers are facing in the UK and the impacts that could have on our use of the media in campaigning. We don’t have a UK equivalent to The New York Times, the paper of record in the US, but even so Page One – Inside …
Advocacy in 2020 – future trends and how to prepare for them
I’m not sure what caused it but the spring saw a number of reports being produced by NGOs which looked at future trends. The two I’ve found most useful are ‘Leading Edge 2020‘ by Troicaire and ‘2020 Development Futures‘ by Action Aid. They’re well worth a read as they provide a huge amount of insight …
Four exciting things happening in campaigning
I spent some time with some colleagues last week talking about future trends in campaigning. As part of it, I was asked to share the four things most exciting things happening in campaigning at the moment. Here’s my list, what would you include? Change.org – Combining e-activism and crowd sourcing, change.org seems to have hit …
The F Word…
We’re always quick to celebrate a campaign success but what about a campaign failure? While it’s probably not appropriate to be trumpeting our failures in emails to supporters, it’s right to make sure we’re making space in our organisations to learn in a constructive way from the not so good, but how many of us actually do …
mrtombaker
Head of Mobilisation at Save the Children, was Head of Campaigns at Bond, co-founder Campaign Bootcamp, blog about campaigning because I'm passionate about seeing more campaigns win, election geek (and former Labour Party activist), interested in monitoring and evaluation, blog is all my own views. Prone to bad spelling!