Can campaigning help fundraising?

In my work, I’m often asked can campaigning help an organisation with fundraising? I’ve always replied ‘yes’, based on a belief that advocacy campaigning can be useful in; Helping to recruit new supporters into an organisation – especially at a festival or other event where making a financial ask can be seen as a ‘high barrier …

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Can 'Theory of Change' transform our campaign planning?

To be honest, I’ve struggled to get my head around the ‘Theory of Change’ approach that I’ve seen being talked about across the sector over the last year. I’ve felt that its something that could be an incredibly powerful tool, but found it’s been hard to really understand of it. In an attempt to understand …

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Review: Page One – Inside the New York Times

A new documentary raises some questions about the challenges that newspapers are facing in the UK and the impacts that could have on our use of the media in campaigning. We don’t have a UK equivalent to The New York Times, the paper of record in the US, but even so Page One – Inside …

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Advocacy in 2020 – future trends and how to prepare for them

I’m not sure what caused it but the spring saw a number of  reports being produced by NGOs which looked at future trends. The two I’ve found most useful are ‘Leading Edge 2020‘ by Troicaire and ‘2020 Development Futures‘ by Action Aid. They’re well worth a read as they provide a huge amount of insight …

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Four exciting things happening in campaigning

I spent some time with some colleagues last week talking about future trends in campaigning. As part of it, I was asked to share the four things most exciting things happening in campaigning at the moment. Here’s my list, what would you include? Change.org – Combining e-activism and crowd sourcing, change.org seems to have hit …

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The F Word…

We’re always quick to celebrate a campaign success but what about a campaign failure? While it’s probably not appropriate to be trumpeting our failures in emails to supporters, it’s right to make sure we’re making space in our organisations to learn in a constructive way from the not so good, but how many of us actually do …

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O.A.Ps = Overlooked Activist Potential

Older people are an often overlooked but vital group of activists so it’s great to see the Sheila McKechnie Foundation launch the ‘Take Action’ award supported by Age UK to ‘recognise and encourage older campaigners who are aged 60 or over who campaign about issues that matter to them’. In my own work, I’ve often …

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5 lessons from the AV campaign

Paul Waugh has a great article on ‘Who won the AV digital war’. It’s full of interesting learning about what worked and what didn’t. In short, the Yes campaign (the link is to the Labour YES site as the cross-party site has already been taken down) tried to build from the grassroots, based on the fact that they inherited …

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Three ways campaigners could keep (some) MPs happy

Brian Lamb has written two excellent blog posts in the last week  (on the NCVO site and on Third Sector), which both mention an evidence session of the Public Administration Select Committee in late January where a small number of MPs spent a considerable amount of time grilling representatives from leading charities about campaigning. So …

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