Category Archive For "learning"
Why trust matters in campaigning..
I’m fascinated by the importance of trust in driving campaigning activity, and increasingly convinced that it’s a key element for successful advocacy, both in the context of the trust that individuals feel towards the person or medium inviting them to take action and also the target that we’re asking them campaign towards. Which is why the results …
The beginners guide to getting your email updates read
While I’m certainly not an expert in e-campaigning, occasionally in my role I get asked to share (or offer to share!) some thoughts about what makes an effective campaign email. I did this last week while in Geneva with Micah Challenge campaigners from across Europe, or before Christmas with some inspiring campaigners involved in this …
Campaigning for the 'long haul'
We’re told that patience is a virtue, but if we’re honest with ourselves it’s not one that’s always found in abundance within the campaigning world. As campaigners we’re paid to be impatient people, we want things to change now. But a recent conversation with a colleague who’d been involved in the start of the Australian …
Video – How to plan highly effective campaigns
This video of a talk that Chris Rose gave at the last eCampaigning forum is fantastic. I’d recommend that you put aside 40 minutes in the coming week to watch it. How to plan highly effective campaigns by Chris Rose from FairSay on Vimeo. Originally found on the shiftlabs website.
The key ingredients for a good campaign action….
Getting the ‘target’ and ‘ask’ right in your action is fundamentally important if you want to have a successful campaign, so here are some thoughts about what should go into a ‘good’ action. It’s not often that cry out in frustration at a campaign action but I did this week when a colleague forwarded me …
Post in The Guardian on making use of the Freedom of Information Act
Do have a look at my first contribution to The Guardian Voluntary Sector Network blog on how charities can make use of Freedom of Information Act.
Great campaigning resources
Looks like it’s a day for lists of useful guides on campaigning. Firstly I came across this list that Mark Parker, a campaign organiser in Southwark has put together of books to read on activism on his Southwark Organising blog. Secondly, it’s the last day of The Right Ethos resource tweeting marathon! For the last month they’ve been …
Five for Friday…..29th July
Slowing down for the summer? Here is a round of up of interesting articles on campaigning to read this Friday. 1. Hands Up Digital with some excellent advice about how charities can get more out of Facebook. 2. Stephen Pound MP has a few issues with 38 Degrees and the curse of the automated e-mail, while …
Summer Reading….
Summer is here and I’m hopeful of a few ‘quieter’ weeks which will allow me to leave the office at 5 and spend some time reading in the evening (it won’t happen but I can dream). But what should campaigners be reading this summer? I asked friends on twitter for some recommendations and here is …
Five for Friday…15th July
Here is my semi-regular round up of interesting articles on campaigning and advocacy…. 1. Harmit Kambo reminds us that ‘one of the most important challenges to injustice is to simply ‘bear witness’ to it’ 2. Untangling the Web has an interesting interview with Karina Brisby, Head of Interactive Campaigns at Oxfam. While NCVO asks how …
mrtombaker
Director of Campaigns and Organising at Save the Children, previously worked for Bond, Tearfund and Christian Aid, co-founder Campaign Bootcamp, blog about campaigning because I'm passionate about seeing more campaigns win, election geek (and recovering Labour Party activist), interested in monitoring and evaluation, this blog is all my own views. Prone to bad spelling!