The US Presidential election and the future of campaigning?

It’s the US election season, and suddenly anyone who’s watched an episode or two of the West Wing will become an expert on the best approach to win the 270 Electoral College seats needed, the opportunities presented by the Michigan Primary and the role of Super Delegates in a tight convention. While predicting the result of …

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Why trust matters in campaigning..

I’m fascinated by the importance of trust in driving campaigning activity, and increasingly convinced that it’s a key  element for successful advocacy, both in the context of the trust that individuals feel towards the person or medium inviting them to take action and also the target that we’re asking them campaign towards. Which is why the results …

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The beginners guide to getting your email updates read

While I’m certainly not an expert in e-campaigning, occasionally in my role I get asked to share (or offer to share!) some thoughts about what makes an effective campaign email. I did this last week while in Geneva with Micah Challenge campaigners from across Europe, or before Christmas with some inspiring campaigners involved in this …

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Campaigning for the 'long haul'

We’re told that patience is a virtue, but if we’re honest with ourselves it’s not one that’s always found in abundance within the campaigning world. As campaigners we’re paid to be impatient people, we want things to change now. But a recent conversation with a colleague who’d been involved in the start of the Australian …

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Video – How to plan highly effective campaigns

This video of a talk that Chris Rose gave at the last eCampaigning forum is fantastic. I’d recommend that you put aside 40 minutes in the coming week to watch it. How to plan highly effective campaigns by Chris Rose from FairSay on Vimeo. Originally found on the shiftlabs website.

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The key ingredients for a good campaign action….

Getting the ‘target’ and ‘ask’ right in your action is fundamentally important if you want to have a successful campaign, so here are some thoughts about what should go into a ‘good’ action. It’s not often that cry out in frustration at a campaign action but I did this week when a colleague forwarded me …

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Great campaigning resources

Looks like it’s a day for lists of useful guides on campaigning. Firstly I came across this list that Mark Parker, a campaign organiser in Southwark  has put together of books to read on activism on his Southwark Organising blog. Secondly, it’s the last day of  The Right Ethos resource tweeting marathon! For the last month they’ve been …

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Five for Friday…..29th July

Slowing down for the summer? Here is a round of up of interesting articles on campaigning to read this Friday. 1. Hands Up Digital with some excellent advice about how charities can get more out of Facebook. 2. Stephen Pound MP has a few issues with 38 Degrees and  the curse of the automated e-mail, while …

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Summer Reading….

Summer is here and I’m hopeful of a few ‘quieter’ weeks which will allow me to leave the office at 5 and spend some time reading in the evening (it won’t happen but I can dream). But what should campaigners be reading this summer? I asked friends on twitter for some recommendations and here is …

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