Five for Friday….14th October

Here is a new selection of articles that might be of interest to campaigners….
1. David Mills uses Freedom of Information to find out what Newspapers and Magazines government ministers are reading.
2. Red Pepper has suggestions for the apps that every activist should have. (h/t @LucyPearceOx)
3. The #OccupyWallStreet protests have sparked a new round in the Clicktivism debate. Here is Adbusters Micah White’s on the topic and the thoughts of James Sadri on his halfiranian blog.
4. Should charities campaigns? Tory MEP Daniel Hannan thinks we’ve got more influence than most of big business, while Third Sector reports on a fringe on the same topic at Conservative Party conference.
5. Finally, a use for Google +? Fairsay suggests you can use it to organise global press conferences at no cost. (h/t @day_jess)
What else have you been reading on campaigning that you’d recommend to others?

Review: Counterpower by Tim Gee

This book will make a bold claim: that a single idea helps to explain why social movements past and present have succeeded, partially succeeded, or failed.

So begins, Tim Gee’s new book Counterpower, released last week which asks the question. Why do some movements bring about transformational change while others fail?
It’s a question that many campaigners grapple with and the book provides much food for thought about what might be the key to success, looking back at the experiences of campaign movements from the last 100+ years.
For Tim, the answer is a clearly articulated theory of change that runs through the book, the idea of Counterpower. Tim argues that change happens when people use;

  • Idea Counterpower – challenging accepted truths, refusing to obey or finding new channels of communication.
  • Economic Counterpower – exercised through strikes, boycotts, democratic regulation and ethical consumption.
  • Physical Counterpower – which can mean both fighting back, or nonviolently placing our bodies in the way of injustice.

Tim suggesting that many of the most successful movements for transformational change have used all three kinds of Counterpower, while those that have fallen by the wayside have only used one or two.
It’s a sweeping statement and one that’s perhaps unfair,  for example the anti-poverty movement in the UK has achieved much in the last 15 years, perhaps the most high-profile example being the Jubilee Debt Campaign that saw the cancellation of billions of dollars of debt, with most of its tactics focusing on Idea Counterpower, but his theory is well argued.
The book explores how to apply these Counterpower principles to a number of successful campaigns in the last century. Ghandi’s camapign against British rule in India, the Anti-Apartheid campaign in South Africa, Universal suffrage in the UK and most recently the Arab Spring in Egypt. Each of the case studies are well researched, approaching the information from a new angle and helping to provide fresh insight to even the most well told of campaign examples.
I would have liked to have seen the book make an attempt to apply the principles of Counterpower to some less obvious contemporary movements, perhaps struggle for gay equality in the last 30 years or the anti-roads protests of the 80s or even some smaller scale campaign for justice at a local level.
I’d also like to have seen some analysis of why other campaigns have ‘failed’ because they haven’t made enough of Counterpower. One movement that comes to mind that would be fascinating to explore would be those working for climate justice, where has it failed to make use of Counterpower? I’d also have welcomed to some more reflection on what impact that current trend for ‘clicktavism’ might have on the use of physical Counterpower.
Tim presents a challenge to those campaigning organisations that focus on idea counterpower or perhaps dabble with economic counterpower by encouraging boycotts to consider if ‘stronger’ tactics need to be applied for change to be achieved. However I wonder at times if he’s too dismissive of the role that these organisations can play in helping to bring about change, overlooking the fact that many campaigns are ‘won’ by coalitions of organisations who employ different tactics, although as Tim points out in the introduction these ‘traditional’ organisations have often found ways to support more , citing the example of WWF helping to pay for the first Rainbow Warrior. But even with that the book lays down a challenge to these organisations to consider if the current suite of tactics they are using are working.
The other thing that I really enjoyed about the book is that its written by someone who’s a campaigner. It means that this isn’t an academic text, but you sense a living account of a campaigner grappling with ‘how change happens’.
In summary, I’d highly recommend this book. It’s a great read, well written, excellently researched and provides much food for thought for all campaigners, not simply those who would consider themselves ‘radical’.
With the birth of UK Uncut in the last year, events in the Middle East & North Africa and the #OccupyWallStreet demonstrations, Counterpower provides a timely and fresh look at how change can happen when we reexamine our understanding of power.
Counterpower: Making Change Happen can be purchased here. The author, Tim Gee, is currently on a speaking tour around the UK, dates available here.

Lobbying the Lords….

A review of two excellent campaign tools focused on influencing members of the House of Lords.
Unlike their counterparts in the House of Commons, members of the House of Lords can be notoriously hard to campaign towards. There are over 800 of them, with some as regular attenders, while others who rarely turn up. Some are independent spirits, while others are still loyal to the parties that bestowed the peerage on the them.
But with the Health and Social Care Bill coming before the House of Lords later in the week, it’s been interesting to see how campaign organisations have been trying to target them. A couple of excellent tools have been launched to target Lords.

38 Degrees new 'Contact a Lord' tool

38 Degrees have developed a‘Contact a Lord’ tool with donations from members. It’s a tool that provides you, on production of your postcode and email address, with the contact details of a Lord to send a message to. I think it’s based on a similar function on the writetothem website and it’s a simple and user-friendly way of taking action, and I’m certain it’s providing a fuller inbox for Lords who aren’t traditionally used to receiving bulging postbags!
For me a couple of improvements could enhance its effectiveness in the future;
1. Be more specific and target those Lords who are likely to be wavering about how they might vote. I’ve used the system twice and ended up with former Chairmen of the Conservative Party, Lord Patten, who I’d imagine is unlikely not to vote the way that he’s being asked to. With greater political intelligence you could build a database to target the 50 or so most likely to be wavering and target them.
2. Make use of the Lords geographical loyalties. Although Lords don’t represent a geographical area, because of our ancient political system they’re all enobled to be ‘Lord of this place of that’. Often this is linked to a place that they have some link to, a former area they represented in Parliament, a place of birth, etc. It could be interesting if one production of your postcode you’d get the opportunity to message a Lord linked to where you live.
Some of the groups behind the #BlocktheBridge protests yesterday have also launched ‘Peer Pressure’ website. It provides a list of all Crossbench and Lib Dem MPs and their contact details. You’re encouraged to get in touch with them, although no tool do to this is provided, and then report back on if they’re likely to oppose the bill, using a ranking system.
Some excellent new tools have been launched to campaign towards the House of Lords

The site is trying to provide a more detailed picture of which Lords are likely to block the bill but the site doesn’t have much information yet, just 19 Lords (out of over 270) have been reported on, so it’s perhaps not reached enough people as yet. Perhaps a tie up with 38 Degrees would help with this?
Overall, both organisations are to be congratulated for developing such innovative tools to address a tricky campaigning problem. With the Lords becoming a popular target to modify bills coming from the Tory-led Coalition, I’m expecting that we’ll see more campaign tools like this in the coming year, and organisations would do well to learn from these examples.
What other campaigning towards the House of Lords has impressed you?

Top Posts for September

Its been a amazing September on the blog. A record number of visitors and a featured post in the Guardian. A huge thanks to everyone who has visited, tweeted a link or posted a comment.
Here are the five most read articles for the month.
1. Astroturfing, 38 Degrees and MPs views of e-actions
2. Summer Reading
3. Campaign Totals – Top 15 organisations
4. What are the 10 best campaign films?
5. May the Force be with Greenpeace
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Fish Fight – an unlikely example of using emotional connections in campaigning

How the campaign to reform the Common Fisheries Policy used emotional connection to bring a ‘complex’ campaign issue to the attention of the public across Europe.
I’m sure I’m not the only one who has Hugh Fearnley Whittingstall to thank for helping to demystify to relatives and friends what a campaigner does all day!
His latest series, Fish Fight, which was shown earlier in the year but returned with an update show in August, focused on the need to reform the Common Fisheries Policy, and deployed many of the campaign tactics that I’ve used in my work for the last few years. We had petitions, stunts, celebrity involvement, policy research and direct lobbying.
One of the tactics that Hugh tried to employ in the series was the ‘exposure visit’ when he invited Richard Benyon, the relevant Government Minister to go out with fishermen to see first hand the waste caused by discards of fish.
He wasn’t able to get the minister to go onto a boat in the end, but the rationale seemed to be that if he could confront the Minister with the reality of the situation then he would be compelled to put his support behind action to reform the CFP.
I’ve heard of stories of other ministers and officials who’ve had their view changed on a subject or seen the importance of acting on a previous unconsidered issue, as the result of first hand exposure visit like this. A high-risk, high-reward tactic.
But with some targets that personal engagement isn’t going to be possible, and that’s why I really like this case study about Angela Merkel’s Fish Hut from Chris Rose (and I highly recommend you subscribe to his monthly newsletters).
Faced with the same campaign issue at Fearnley Whittingstall, but with the need to mobilise public option in Germany, based on the critical role that Germany would have in the CFP negotiations but will little public support for action at present.
Now, it’s probably not possible to create a new emotional engagement with the issue for the German Chancellor, but thorough research showed a previous narrative that they could draw upon to help raise awareness to the German public.
Rose explains, ‘I asked our team if they could find an emotional connection between Merkel and fish. They came back with The Hut, which turns out to have played an iconic role in her political career, indeed without which she might never have been elected, and re-elected, and re-elected… ‘
It turns out that ‘The Hut’ was somewhere that Merkel had met with five fishermen in their hut at Lobbe, a small village on the island of Rugen, in her constituency in her first election campaign. The image was captured in a photograph that has over time gained a certain iconic status. So much so that she’s returned to the Hut and the fishermen she met back in 1990 on a number of occasions since.
So the campaign decided to create a replica hut and Rose explains ‘Rostock is its first stop, and then we hope to move on to Berlin. This way Mrs Merkel won’t have to travel back to her constituency to get in touch with the state of the fishing industry, it can come to her.’
Rose reflected ‘most NGO campaigns deal with the significant but a major difficulty in ‘selling’ their stories within a newspaper, is that many are not seen as very ‘interesting’. The CFP reform process has this problem to the max‘.
Going on to suggest that The Hut might overcome that ‘We hope that people, even the media, will find The Hut interesting. It has a story: about real people, about their hopes and fears and their relationship with power. You don’t need to be an expert to understand that the fate of fish and fishermen are inter-dependent‘.
A good lesson in the opportunity that finding an emotional connection between your campaign target and issue.

What are the 10 best campaign films?

Can you help me put together a list of the top 10 campaign films? 
Here are a few more brilliant campaign/advocacy films from the last few months that I think could be worthy of inclusion in any list of ‘top advocacy films’. Do you agree? What else would you add?
These films supplement my suggestions in this post from last summer. Use the comments box below to make your nominations and the reason why.
1 – The new Robin Hood Tax film that you can star in….It’s a bit too long and the ask at the end isn’t clear, but because I really like the way it invites supporters to be part of the campaign. A campaign first?

2 – VW: The Dark Side. Cleverly made by Greenpeace and because it created a media story when LucasFilms demanded it was pulled from You Tube.
[youtube http://www.youtube.com/watch?v=nXndQuvOacU]
3 – The secret Clooney Commercial that shocked Nespresso… by SOLIDAR, its been making me smile ever since I first saw it and because the campaign targeting is genius.
[youtube http://www.youtube.com/watch?v=GhzHRuhzPSE]
4. The Girl Effect. Simple but effective.
[youtube http://www.youtube.com/watch?v=WIvmE4_KMNw]
I’d love to know what you would include? What would go in your list of top 10 campaign films?

Review: Page One – Inside the New York Times

A new documentary raises some questions about the challenges that newspapers are facing in the UK and the impacts that could have on our use of the media in campaigning.
We don’t have a UK equivalent to The New York Times, the paper of record in the US, but even so Page One – Inside the New York Times is a fascinating and thought-provoking documentary for any campaigner who wants to think about what impact the perfect storm of a decline in advertising revenue and the growth of social media will have on newspapers on both sides of the Atlantic and by extension campaigns that use them to raise public awareness of key issues.
[youtube http://www.youtube.com/watch?v=BCdsSezvACw]
The film spends a year or so, following the journalists on the Media Desk of The Times as they try to make sense of the changing media landscape and the need to cut costs, while at the same time breaking huge stories like Wikleaks.
Some of the themes that documentary picks up on are similar to issues that Nick Davies touches on his excellent book Flat Earth News which looks at the decline of news reporting in the UK, and a book I’d also recommend for anyone wanting to understand the challenges faced by many journalists.
For me as a campaigner, the documentary raised some great questions to reflect upon;

  • What’s the impact of a decline in the resources that are available to newspapers to dedicate to longer and more investigative pieces of journalism? Does this present an opportunity in the short-term where newspapers are more likely to work with campaigning organisation to provide these stories?
  • Will online sites like Huffington Post have the same resonance with policy makers? What takes the place of the columnist or editorials who cited as influencers. Will this increase the importance of key broadcast shows, like Today and Newsnight, when it comes to ‘setting the agenda’?
  • Will we see the same rapid decline in the ‘tabloid’ media? It not, do we have campaigns that were able to pitch to them?
  • What impact does a media model that is driven by ‘popularity’, for example the website group Gawker has a ‘big board’ that displays the 10 most popular stories, have on our ability to get campaign themes that aren’t interesting, but yet of critical importance in front of the public?
  • Is an increasingly open media environment a good thing because it makes it easier to get our messages out, or a bad thing because it makes it harder to get a critical mass of the public aware of our campaigns?

I’d suspect that the film will have limited releases in UK cinemas, but I’d highly recommend that you go and watch it or get it out on DVD.

The key ingredients for a good campaign action….

Getting the ‘target’ and ‘ask’ right in your action is fundamentally important if you want to have a successful campaign, so here are some thoughts about what should go into a ‘good’ action.
It’s not often that cry out in frustration at a campaign action but I did this week when a colleague forwarded me this action from Stop the Traffik, a campaign which aims to bring an end to human trafficking worldwide.
Now I’ve tried to avoid highlight ‘bad’ campaigning on this blog, preferring to celebrate the creativity and ingenuity that’s been demonstrated by many campaigns, but I wanted to mention this one as an example of ‘not so good’ practice.

Why? Because I’m saddened that a campaign with such a great aim hasn’t done its homework to identify the most effective things to be asking an MP to do and had instead come up with a ‘shopping list’ that I fear will mean most will choose to ignore the action.
I’m not suggesting that every action that it written from now on needs to be the length of an essay. Indeed many of the actions that organisations like Avaaz and ONE ask me to support are often little more than a sentence or two long, but that’s in part because the web or email copy that accompanies it sets out a clear rationale for why I should be supporting the action and are supported by evidence of extensive policy expertise.
Now I know that many campaigns are run by a small staff teams who are juggling multiple priorities (and I’ve made suggestions before about how that shouldn’t hold you back and that lots of campaigners would love to help out) but getting the target and ask right in your action is fundamentally important if you want to have a successful campaign.
For me a good action should have the following components.
1 – Be specific – To a named individual not an ambiguous group like ‘world leaders’ or similar,  this post from futuremediachange.com explains why its a bad idea. It needs to be targeted to the person who can make the change that you want to see happen. Sometimes this will be the Prime Minister or President but often it won’t be.. Indeed I’d argue that when campaigns make more use of different or unexpected target it has the potential to wield more influence than when it focuses on a ‘usual suspect’.
2 – Be achievable – Now by this I’m not saying that we should compromise our asks to make the politically palatable, if you want to ‘stop climate change’ or ‘put an end to world poverty’ continue to include that it your action.
But do ask what’s the one or two things that you want your target to do that will lead to the bigger goal. What’s the step or steps that they can take to achiever your ask? The challenge for the writer of the action is to help the person taking the action understand how achieving the immediate ‘ask’ will make the big goal move a step closer.
3 – Be informed – Linked to the above. Spend some time thinking about routes to influence on your target, who are the people that they really listen to and at the end of it don’t be afraid to change the person you’re focusing your action towards. Equally find out what your target can actually do and if you’ve got a menu of options then choose the one that your intelligence tells you will be most effective at this moment.
4 – Be measurable – How are you going to be able to know if you’ve achieved what you’re asking your target to do. Good asks should have something in them that can be measured to show if it’s been successful. It could be doing something by a date, or increasing support by a certain %, or including certain language in a piece of legislation. Include that and the report back to that took action when you’re successful.
At the end, I find that it’s help to ask, does my action pass the ‘Elevator Test’. It’s a simple rule taken from the world of marketing. Imagine that the person you’re targeting walks into a lift with you. Suddenly you find yourself with 15 seconds to make your ‘pitch’. Are you able to explain what you want them to do succinctly enough that when they walk out they’re able to turn to their advisor or aide and instruct them to do it.
What tips do you have to ensure effective actions? 
NB – If you’re reading this from Stop the Traffik, please consider this constructive criticism, and get in touch as I’d be very happy to have a chat about how you could sharpen your asks.

Using the Law in Campaigning – are we missing an opportunity?

Ask a campaigner about the intricacies of Parliament, and the likelihood is that they’ll speak at length about the role the APPGs, PQs and EDMs can play in campaigning.
But move the topic of conversation to the role of the Law Courts in campaigning and the conversation is likely to be much shorter!
Despite the judiciary being at the heart of our political system, we seem to see far few campaigns using legal routes to achieving change.
But as Mark Lattimer writes in The Campaign Handbookthe law’s authority can be invoked to constrain government action, check abuse and generally make life difficult for those who govern’ so it could be a powerful tool to use.
Indeed in recent week, we’ve seen 38 Degrees turn to legal opinionto get another view on the proposed Health Bill that was going through Parliament, and use it as a tool to challenge some of the lines that the government was putting out in the media and inform its campaign communications.

Atticus Finch - A great campaigning lawyer

While at the end of last year, the Fawcett Society challenged the Government’s emergency budget on the ground that it hadn’t been drawn up in accordance with the law, and in particular the legal requirement to consider the way in which different measures impact differently on men and women.
Both are excellent example of how campaigners can make use of the law, so what might be stopping campaigners making more use of legal routes?
Cost – It’s an area where specialist legal training is more often than not needed, and unlike other campaigning activities it’s hard to get far without having to draw on this advice. Most campaigners can learn ‘on the job’ about how to write a good e-action or organise a stunt but that option doesn’t exist, and because of the high cost of professional help that can be prohibitive for many campaigns, plus off-putting to a CEO counting the pennies!
Speed – In an environment when campaigns want to win victories quickly, the deliberative nature of the law can mean that decisions that do or don’t support a campaign can take months or years to come, for example the Fawcett Society’s case took 3 months to be heard by the High Court (and that was quick!). 
Knowledge – As campaigners, were just not as familiar with the legal system. We might have an understanding of how to use Freedom of Information or certain Environmental Information Laws but that’s about it. Most campaigning courses don’t spend long looking at using the law, plus add to that the legal environment is often changing with new laws being passed and judgments being handed down and it can be hard to keep up.
But given the examples of 38 Degrees and the Fawcett Society what  resources are available to those campaigns looking to consider this?
Mark Lattimer’s The Campaign Handbook has a whole chapter devoted to ‘Using the Law’ although I’d suspect that some of it is now a little date, while Campaign Central has a section devoted to ‘The Law and Campaigning’ although much of it focuses on what campaigning you can and can’t do because of charity law.
Specialist groups exist to help provide advice and undertake pro-bono work for charities and other groups. I’ve been able to make use of Advocate for International Development, who title themselves as ‘lawyers ending poverty’ and provide support for development NGOs.
What other resources exist for campaigning looking at using the law? Should we make more use of legal routes in our campaigning?