Category Archive For "actions"
Re-energise your campaign – lesson from #BondConf session
I was really fortunate today to host a panel at the Bond Conference on how to ‘re-energise your campaign’. It was a great hour-long discussion between four inspiring campaigners, who are all leading really important campaigns with some new and different approaches. It was one of those hours where I was trying to keep time, …
7 campaigns that have impressed me in 2017
Christmas is a time for lists, so over the next few weeks I’ll be sharing a few of mine as another year of campaigning comes to a conclusion. To kick off I wanted to share a few of the campaigns that have caught my eye in 2017. This isn’t an awards list (there are other …
What happened when I said ‘YES’ to every email from an online campaign platform?
What would happen if I just said YES. Inspired by Glyn Thomas who signed up to 100 charity emails and finishing reading Analytical Activism by David Karfp, which looks at the approaches online platforms use, I set myself a little experiment. What would happen If I signed up to the email lists of some of the …
Six campaigns that I learnt from in 2016
Let’s be honest. 2016 hasn’t been a great year, and soon it’ll be over! Much of the talk I’ve seen has been dominated by learning from the big political campaigns of the year (which I’ve also written about here) But a few others campaigns have caught my eye – some because they’ve made the most …
To petition or not to petition
One of the fun parts of my job is that occasionally people come to me to ask for advice about the best campaigning tactic to use. (Let me know if I can bring my campaign advice clinic to you – I’m serious). A few months ago, an organisation approached me asking if they should launch …
Here’s “cow” you do it. Learning from #MilkPrice campaign
Growing up watching the Tour de France I learnt from an early age that farmers, well French farmers, are good campaigners. Your average Tour in the 1990s wasn’t compete with farmers and tractors delaying a stage. There British brethren haven’t been as visible, but over the last few weeks the success of dairy farmers in …
What happens when you handover a campaign postcard?
A while ago, one of my colleagues got to speak to a former ministerial Special Advisor (SPAD) to find out what really happens to all those campaign postcards we send to a government department. My experience from running the Campaign Totals project over the last few years indicates that every department does things slightly differently, …
Why reporting back matters….
A couple of timely reminders about why feeding back on the success (or otherwise) of our campaigns is so important. Firstly, the findings of a substantive piece of research on ‘Understanding public attitudes to aid and development’ from the thinktanks ODI and IPPR. As the Campaigns Totals work that I’ve carried out over the last …
Looking beyond the usual corporate suspects
I was struck by this comment in a great post by David Ritter on campaigning trends that corporates need to be ready to respond to in the coming year; NGOs are increasingly looking beyond the usual corporate suspects for campaign targets. Ritter goes on to cite the example of ‘the global management consultancy McKinsey has been …
Campaign Totals 2012
On Wednesday, I’ll be sharing the first results this years campaigns totals survey. Like last year I’ve been using Freedom of Information to find out how many campaign actions different government departments receive each year. I was amazed by the response that I got last year, with the results covered in Third Sector magazine and …
mrtombaker
Head of Mobilisation at Save the Children, was Head of Campaigns at Bond, co-founder Campaign Bootcamp, blog about campaigning because I'm passionate about seeing more campaigns win, election geek (and former Labour Party activist), interested in monitoring and evaluation, blog is all my own views. Prone to bad spelling!