Six campaigns that I learnt from in 2016

Let’s be honest. 2016 hasn’t been a great year, and soon it’ll be over! Much of the talk I’ve seen has been dominated by learning from the big political campaigns of the year (which I’ve also written about here) But a few others campaigns have caught my eye – some because they’ve made the most …

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To petition or not to petition

One of the fun part of my job is that occasionally people come to me to ask for advice about the best campaigning tactic to use. (Let me know if I can bring my campaign advice clinic to you – I’m serious). A few months ago, an organisation approached me asking if they should launch …

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Here’s “cow” you do it. Learning from #MilkPrice campaign

Growing up watching the Tour de France I learnt from an early age that farmers, well French farmers, are good campaigners. Your average Tour in the 1990s wasn’t compete with farmers and tractors delaying a stage. There British brethren haven’t been as visible, but over the last few weeks the success of dairy farmers in …

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What happens when you handover a campaign postcard?

A while ago, one of my colleagues got to speak to a former ministerial Special Advisor (SPAD) to find out what really happens to all those campaign postcards we send to a government department. My experience from running the Campaign Totals project over the last few years indicates that every department does things slightly differently, …

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Why reporting back matters….

A couple of timely reminders about why feeding back on the success (or otherwise) of our campaigns is so important. Firstly, the findings of a substantive piece of research on ‘Understanding public attitudes to aid and development’ from the thinktanks ODI and IPPR. As the Campaigns Totals work that I’ve carried out over the last …

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Looking beyond the usual corporate suspects

I was struck by this comment in a great post by David Ritter on campaigning trends that corporates need to be ready to respond to in the coming year; NGOs are increasingly looking beyond the usual corporate suspects for campaign targets. Ritter goes on to cite the example of ‘the global management consultancy McKinsey has been …

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Campaign Totals 2012

On Wednesday, I’ll be sharing the first results this years campaigns totals survey.  Like last year I’ve been using Freedom of Information to find out how many campaign actions different government departments receive each year. I was amazed by the response that I got last year, with the results covered in Third Sector magazine and …

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When newspapers start to campaign – The Times Cities for Cycling

The email from my father this weekend started like this; Thomas, Can I bring your attention to The Times Cities for Cycling Campaign which is trying to make a real push to improve the cyclists lot and safety particularly in our cities but not exclusively. There are already some top people signed up to it (most …

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Thinking outside the 'Campaigns Target' box…

Two excellent examples of campaigns ‘thinking outside the box’ when it comes to who they’re targeting with their actions show that we don’t always have to go after the ‘usual suspects’. First up is Greenpeace, who recently emailed supporters to ask them to support an action being organised by Liberate Tate campaign toward Tate boss, Nicholas Serota. …

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