This is lazy summer blog posting, but I’ve been meaning for ages (about 6 months) to share a link to this blog post by my friend Nick, who had a go at listing some of the best advocacy campaign ads
. In the end he settled on;
Robin Hood Tax – The Banker
TH!NK campaign – kill your speed or live with it
Plane Stupid – Polar Bears
At the time I commented that I thought that the Make Poverty History ‘Click Ad’ should get an honourable mention in dispatches – http://www.makepovertyhistory.org/video/
In some ways it was one of the first ‘big’ advocacy campaign videos that was trying to reach and engage new audiences by bringing together big name celebs. The concept was simple but powerful, and it was repeated around the world.
If it’d come along a few years later, when more people we’re creating films rather than simply viewing things online (you’d never need to post a link to a 56K dial up video today) it would have spawn lots of imitations. Amazing how much digital media has changed the way we campaign in just 5 years.