Using the Freedom of Information Act, I’ve found out the following about the number of campaign actions that DFID get each year.
Total number of actions and delivery method
Year Postcards E-mails Letters Petition signatures Total
2007 34,215 (38%) 31,514 (35%) 4503 (5%) 19,808 (22%) 90,040
2008 42,796(40%) 41, 683(38%) 4049(4%) 19,612 (18%) 108,140
Breakdown by Topic (2008)
HIV and AIDS 45,583 (42%)
Debt 22,675 (21%)
Trade 20,811 (19%)
Water 8137 (8%)
Health issues (excluding HIV and AIDS). 2962 (3%)
Rainforests 2152 (2%)
Fulfil G8 promises 993 (1%)
Burma 988 (1%)
Various other development issues, where we received less than 750 items 3839 (3% )
Breakdown by Organisation (2008)
Stop AIDS Campaign 33, 229 (31%)
Jubilee Debt Campaign 20,371 (19%)
Trade Justice Movement 13,809 (13%)
Tearfund 12,171 (11%)
Traidcraft 5321 (5%)
World Development Movement (WDM) 5451 (5%)
Oxfam 2,001 (2%)
ActionAid 2138 (2%)
UNICEF 2678 (2%)
MICAH Challenge 1039 (1%)
World Vision 1097 (1%)
Christian Solidarity Worldwide (Burma) 862 (1%)
Various other organisations, where we received less than 750 items 7973 (7%)
Undoubtedly their is some double counting in the lists, but it still makes for interesting reading, and shows the relative mobilising strength of a number of the main campaigning organisations in the UK. Christian Aid are perhaps a surprise exception from the list, but looking at their website they focused almost exclusively on Climate Change in 2008.
It shows the fact that some coalitions are better at getting their members to run their actions. For example the 45,000 actions on HIV and AIDS of which about 25% didn’t come from Stop AIDS coalition, against the 22,000 on debt most of which came from the Jubilee Debt Campaign (although its shows the influence the campaign still has that they can mobilise that many supporters to take action).
Finally it raises the question how much did the different organisations make of the opportunities to use their postcards to influence policy. It’s all very well to have lots of postcards but they don’t do much to influence policy if they just end up in the DFID postroom. Looking at the list, I think Stop AIDS Campaign are one of the best examples of how to use their actions to maximum effect, holding a high-profile hand in the autumn with Ivan Lewis MP to hand over 14,000 actions on patent pools, and running a significant campaign earlier in the year around DFIDs new three year strategy on the issue. Its a good lesson to remember that without an effective strategy to use the actions you’ve generated
I’ve made a number of other requests and I hope to be able to share them with readers of this blog in the coming months, along with further analysis.
Tag: trend watching
Will twitter change campaigning?
It can only be a matter of time before the verb ‘to twet’ ends up in the Oxford English Dictionary. Last month the BBC reported that the micro-blogging phenomenon had for the first time made it into the top 20 most used social networking sites and that Twitter grew ten fold in 2008.
So should campaigners care? Rachel at The Charity Place has a whole number of excellent posts about Twitter and how to get started, w
hile Econsultancy asks if more charities should be using Twitter.
Enough has already been written about twitter to generate a lifetime of tweets, so I just want to summarise a few ‘pros’ and ‘cons’ for campaigners.
For Twitter
– Its free
– Its instant – within moments you can be updating your followers about a new action they can take, a campaign victory to report. No longer do you need to build and send an e-mail or wait until the next campaign publications to tell your supporters.
– So what if you fail – working with social media means a change in attitudes for many, its forcing organisations to be less risk adverse, perhaps a difficult things for NGOs who are aware that everything is paid for by donations, but isn’t the spirit of social media to try things, knowing that some with fail, but many will succeed.
– Politicans are using it – The Economist reports on the use of Twitter among US senators , OK so the UK is different but number 10 has been twittering for the last 12 months, and now a number of MPs are.
– Its growing and fast– are we witnessing a ‘tipping point’ for twitter?
Against Twitter
– Who uses it? Twitter may have experienced phenomenal growth in a short time, but who actually uses it? Labour Home asks a good question. Is Twitter just the domain of a small circle of ‘early adopters’ or is it about to break into the mainstream.
– Its more than a just another PR channel – it seems that those who have been most successful with Twitter have embraced the fact its a conversation not another place to post your press release to, but doing this well has time implications.
–You need the right technology – unless you have a web enabled mobile its hard to really follow people. But sales of the iPhone and other similar phones would suggest that more and more people are adopting these
– Does anyone care – Tweetminster is a wonderful idea, but will most MPs respond to a question/comment via Twitter – especially when they’re isn’t any evidence that the followers are from their own constituencies.
Instinctively I’m an ‘early adopter’ so I think Twitter is a great thing. My early adventures (at a UN conference and on a trip to Liberia) have been fun and insightful for thinking about the possibilities of Twitter.
From those experiences I’ve learnt that you need to put some serious time into promoting your feed, and then keeping the messages going to build up a head of steam. Equally you need to invest in putting time into replying to others and building a network on line. Twitter is not going to replace the more traditional methods of communicating with decision makers, but it might be a new one, an opportunity to demonstrate concerns and put issues onto the agenda within moments.