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Campaign Totals 2012 – DFID


Total number of actions received between May 1st 2011 and May 1st 2012: 172,207
Number of postcards/letters/petitions: 159,913
Number of emails: 12,294
Biggest campaign: CAFOD – Thirst for Change – 60,477 actions
Breakdown by topic and organisation:
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdDk4dGFBdmpmNnB4SGNOYS1UblpSTnc&single=true&gid=1&output=html&widget=true” width=”500″ height=”350″ /]
Scorecard based on figures from 2010 to 2012;
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdDk4dGFBdmpmNnB4SGNOYS1UblpSTnc&single=true&gid=2&output=html&widget=true” width=”250″ height=”150″ /]
Par score based on number of actions at 75th percentile, birdie score on the 85th percentile, and eagle score based on the 95th percentile
View the spreadsheet in google docs here. Information taken from Freedom of Information request returned in July 2012 and has been sorted by number of actions received and is presented as it was received from DFID. More about the ‘Campaigns Total’ project here.
Be first to get the information from other departments by subscribing to the site using the box on the right, adding http://thoughtfulcampaigner.org/ to your RSS feed or following me on twitter (@mrtombaker)

Making the most of Freedom of Information

I spent time on Friday sharing some of my experiences of using Freedom of Information with members of the Campaign Forum.
It’s a group of campaigners from across the sector that get together every quarter to share learning from their campaigns and hear from outside speakers.
I’ve always believed that it’s an under utilised tool for our campaigning, and if used well can help us to access invaluable information that allows our campaigns to be more effective.
It was encouraging to hear that many of the organisations present had made us of Freedom of Information in their campaigning work.
One good recent example of this approach was by Scope who worked with Demos to put together this interactive map of cuts to disability services across England and Wales.
As well as sharing a brief introduction to using Freedom of Information, drawing on the materials from the Campaign for Freedom of Information, I also shared a few top tips for making the most from it;
My tips were;
Be specific – That it’s very easy to have requests rejected because they’re asking for too much information, and as a result fall foul of the set limits that authorities have for ‘checking whether it holds the information, finding and extracting the information’. To avoid this, you need to be specific with what you’re requesting, and make use of time scales, titles of specific organisations/campaigns or locations to help to refine your asks.
I also shared the advice that Chris Coltrane had shared at the Netroots conference, that if you find that your request is rejected because they’ve calculated that it’ll cost too much to find, ask them how they’ve come to that calculation.
Be patient – Under law you’re meant to get a response within 20 working days, but it often seems that the deadline slips. Make sure you keep a good record of what you’ve requested and when, and follow-up once the 20 days have passed.
Ask for advice – That ‘ve found that Freedom of Information officers have often been very helpful it helping to access the information I’ve been looking for, and that you can make it easy for them to get in touch with you by providing a phone number with your request.
It takes time – If you’re an organisations planning to use the information in a media report or similar, don’t expect to have it all together in under a month. Plan well ahead and realise that the process of requesting the data itself is as time-consuming as processing the data afterwards! Campaigners present shared how they’d found it to be a really good project to involve interns in.
Request the data format – This is a lesson that I’m learning the hard way, from not doing so in my last round of request. I’ve got the information back in a whole range of formats, including pdfs which are incredibly hard to extract data from. You can specify the format that you want the information in, and the authority is required to comply with your preference so long as that is reasonably practicable.
You don’t have to justify why you want the information – But I suggested if you are worried about how requesting the information might impact a relationship with an official you can always do so in a personal capacity or work with a colleague to request it.
And the useful advice from the group;
Test out your request – A couple of campaigners spoke of how when they’ve been using Freedom of Information for large-scale requests they’ve tested out the request they’re making with a few friendly FoI Officers first to check that its understandable.
Get the Information Commissioner involved – One campaign spoke of how they’d still not heard back from some local authorities after a number of months and had as a result got the Information Commissioner involved. It’s a good reminder that there is recourse available if you’re not happy with the initial response.
I’ll keep an eye out for good uses of Freedom of Information by campaigns. What tips would you add, or what questions do you have? 

Five for Friday…13th July

Here we go with this weeks ‘Five for Friday’. These are 5 great articles on campaigning that you should be reading this week.
1 – Not sure when to tweet? A useful visualisation of the best (and worst) times to do so.
2 – Grist asks Did 350.org’s Twitterstorm to stop fossil fuel subsidies work? 
3 – What Jamie Oliver can teach activists.
4 – Mobilisation Lab shares its top ten tips for writing emails to change the world (and if you haven’t signed up for their brilliant monthly emails I’d encourage you to do so.)
5 – Some good reflections from NCVO on the recent charity tax campaign they ran. I wish more campaigns would run this bite-sized learning with others.
What would you add to the list? 

Three great campaign innovations from ONE

Three really nice campaigning innovations from the ONE Campaign that I’ve come across in the last few weeks.
1 – The ONE Campaign App
Only available in the US, the iPhone app allows those who download it to stay in touch with the , access key information, connect with staff and take action. If anything it looks like the app is asking users to do much, but I love the feature that allows you to phone your Representative or Senator (complete with a script if you’re not so confident), as well as the integration that makes it easy to share the latest petition with their friends.
I’m sure the challenge of any app is to ensure that users go back to it regularly, but given the massive growth in the use of smartphones over the last few years I’m surprised that more organisations haven’t invested in similar technology.
2 – The DATA Report as an eBook
Another first? I’m not aware of other organisations that have made their flagship policy report available like this, but it makes so much sense to develop it given the environmental benefits and also the cost of sending hundreds of copies to policy makers. Be great to see more policy reports available like this.
3 – TweetNumber10
I’ve highlighted this before, but its such a great website and a really simple user experience. Just a few clicks and you’ve sent a tweet to Number 10. While its interesting that they ‘only’ persuaded 5,000 people to take action, compared to the tens of thousands that normally sign their online actions, I’m sure we’ll see lots more organisations using a similar approach.

Campaign Totals 2012 – Department of Education


Total number of actions received between May 1st 2011 and May 1st 2012: 3,957
Number of letters: 1,042
Number of emails: 2,915
Biggest campaign: People and Planet – Climate Change in the National Curriculum – 1,930 actions
Breakdown by topic and organisation:
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdFlmTy1wNExDY0hHTlcwd0FURFhBbVE&single=true&gid=1&output=html&widget=true” width=”500″ height=”300″ /]
Scorecard based on figures from 2010 to 2012;
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdFlmTy1wNExDY0hHTlcwd0FURFhBbVE&single=true&gid=2&output=html&widget=true” width=”300″ height=”150″ /]
Par score based on number of actions at 75th percentile, birdie score on the 85th percentile, and eagle score based on the 95th percentile
View the spreadsheet in google docs here. Information taken from Freedom of Information request returned on 26 May 2011 and is presented as it was received from Department of Education.
More about the ‘Campaigns Total’ project here.
Be first to get the information from other departments by subscribing to the site using the box on the right, adding http://thoughtfulcampaigner.org/ to your RSS feed or following me on twitter (@mrtombaker)

Campaign Totals 2012 – Home Office

Total number of actions received between May 1st 2011 and May 1st 2012: 33,465
Number of postcards: 12,892
Number of emails: 20,573
Biggest campaign:No weakening of Protection for Animals in UK Laboratories – 13,914 actions.
 
Breakdown by topic and organisation:
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdFpVV0l5V2lqUVBibUMwTlNtUmZManc&single=true&gid=1&output=html&widget=true” width=”400″ height=”200″ /]
Scorecard based on figures from 2010 to 2012;
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdFpVV0l5V2lqUVBibUMwTlNtUmZManc&single=true&gid=2&output=html&widget=true” width=”250″ height=”200″ /]
Par score based on number of actions at 75th percentile, birdie score on the 85th percentile, and eagle score based on the 95th percentile
View the spreadsheet in google docs here. Information taken from Freedom of Information request returned in June 2012 and is presented as it was received from Home Office.
More about the ‘Campaigns Total’ project here.
Be first to get the information from other departments by subscribing to the site using the box on the right, adding http://thoughtfulcampaigner.org/ to your RSS feed or following me on twitter (@mrtombaker)

Campaign Totals 2012 – Number 10

Total number of actions received between May 1st 2011 and May 1st 2012: 525,000
Number of postcards/petitions: 447,700
Number of emails: 49,900
Biggest campaign: Southern Daily Echo – Have a Heart campaign – 240,300
NB – Number 10 we’re keen to stress that the figures they held were averages to the nearest 100.
Breakdowns by topic and organisation:
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdEVpMlJ0elJINmxyQzN5bXVSYjRIc2c&single=true&gid=1&output=html&widget=true” width=”500″ height=”500″ /]
Scorecard based on figures from 2010 to 2012;
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdEVpMlJ0elJINmxyQzN5bXVSYjRIc2c&single=true&gid=2&output=html&widget=true” width=”300″ height=”150″ /]
Par score based on number of actions at 75th percentile, birdie score on the 85th percentile, and eagle score based on the 95th percentile
Information taken from Freedom of Information request returned on June 202 and is adapted from information provided by Number 10. The spreadsheets of information can be downloaded for No 10 here.
More about the ‘Campaigns Total’ project here. Be first to get the information from other departments by subscribing to the site using the box on the right, adding http://thoughtfulcampaigner.org/ to your RSS feed or following me on twitter (@mrtombaker)

8 things I learned at Netroots UK

I had a great time at Netroots UK yesterday, it was one of those conferences where various elements of my campaigning world came together, a conference full of NGO friends
, Labour Party activists and lots of interesting people who I follow to help to collect ideas for this blog.
I’d strongly recommend that people go next year, and take some time to go back through the #NetrootsUK tag on twitter for a flavour of the discussion.
I came away with lots of reflections and a very long Evernote to go back and read, but here are 8 things that struck me immediately .
1 – We need to find self-replicating models for our campaigning. Paul Mason in a great overview of the UK campaigning sector described UK Uncut as a group that had changed the agenda.
Why? Because companies quickly became terrified of their branches being taken over, and that the model quickly grew from one action in London to many across the country, including involving many people who couldn’t immediately be identified as part of a radical movement.
Dani Paffard from UK Uncut on the same panel spoke on how they’d found the tactics they’d used to sustain media interest for much longer than they expected, and that it was a template that could easily be replicated.
2 – Training Matters– In the same seminar, Paul Mason identified on of the critical groups behind UK Uncut and the Occupy movement in the UK as those who’d attended and be trained at Climate Camp. They were he suggested ‘uber-activists + committed horizontalists who knew what to do’.
Adam Ramsay spoken of how many of those involved had been part of People and Planet as students and identified that as an important training ground, and suggested that while specific campaigns are like flowers that bloom from time to time, we need to invest in the roots that sustain them.
3 – We should be interested in who owns the internet – This wasn’t something that I’d spent much time thinking or indeed worrying about until last week, but hearing Sue Marsh from the Spartacus campaign speak about how they’d found blogs and chat rooms blocked during their campaigning on the impact of austerity on disabled people, you realise how important it is to make sure you have access to the tools you need to get out your message or organise your strategy.
4 – Parody Works – Jenny Ricks from Action Aid shared how they’d used parody to highlight the practices of Tesco and SAB Miller (makers of beer like Grolsch). Jenny suggested that parody has become much more popular because of the web, as it much easier to share and can be helpful in helping to shift a broader debate, in the case of Action Aid on tax dodging. She reminded us of the importance of ensuring significant research is available to back up the claims that are being made.
5 – That the fundamentals remain the same – In the closing session, we heard from Blue State Digital who used the examples of the It Gets Better and the Royal College of Nursing’s ‘Frontline First’ campaigns to remind us that campaigns:

  • Need to make the most of moments.
  • There is a thirst for personal connection even in digital campaigning.
  • That relationships are long-term things to invest in.
  • That online campaigning needs to drive offline activity.

6 – FoI is still a campaigning goldmine – Freedom of Information campaigner, Chris Coltrane reminded us of how easy at tool it is to use, and also that if you get told your request can’t be looked at because it costs too much money to always ask how they’ve made that calculation. My tips on using Freedom of Information are here.
7 – Presentation matters – The team from Who Funds You shared about their work looking at the transparency of UK think tanks, an important but potentially dry subject. However the front page of the site is a brilliant example of how to display the findings without hiding them in a press release. Karin Christiansen who’s behind the work also shared the following tips for anyone working on transparency issues suggested monitoring and ranking is the only way to get attention.
8 – We need to get out of our bubble – One of the final presenters, was Karina Brisby from the VOICE blogging project. She shared about how the project was set up to give voice to new people to share their perspectives on G20 and climate change summits, but also to ensure that the issues were communicated to those ‘outside the bubble’ by inviting bloggers to get involved who had diverse and different audiences.

Campaign Totals 2012 – HM Treasury


Total number of actions received between May 1st 2011 and May 1st 2012:

Number of postcards/letters: 51,068
Number of emails: 34,485
Number of signatures on a petition: 517,617
Biggest campaign: National Association of Master Bakers (with The Sun) – VAT on savoury products – 500,720 signatures
Breakdown by topic and organisation:
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdDdqZGFHSEE2ZmZObGZQenV1T3g0MHc&single=true&gid=1&output=html&widget=true” width=”500″ height=”500″ /]
Scorecard based on figures from 2011 and 2012;
[googleapps domain=”docs” dir=”spreadsheet/pub” query=”key=0ArsF-z0r3hFfdDdqZGFHSEE2ZmZObGZQenV1T3g0MHc&single=true&gid=2&output=html&widget=true” width=”300″ height=”120″ /]
Par score based on number of actions at 75th percentile, birdie score on the 85th percentile, and eagle score based on the 95th percentile
To view the breakdown spreadsheet in google docs click here.
Information taken from Freedom of Information request returned on 8 June 2012 and is adapted from a list of information provided by HM Treasury.
More about the ‘Campaigns Total’ project here. Be first to get the information from other departments by subscribing to the site using the box on the right, adding http://thoughtfulcampaigner.org/ to your RSS feed or following me on twitter (@mrtombaker)