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Lessons from #BondConf session 'Secrets of Winning Movements'

I had the pleasure and privilege today of hosting an amazing set of campaigners at a session on ‘Secrets of Winning Movements’ which was part of the Bond Conference.
Over 90 minutes, a wonderful line up of speakers shared top learnings from movements as diverse as the campaign to win equal marriage in Ireland, to Mumsnet and it’s wonderful member generated campaigns, to 350.org and a focus on divestment, to the inspiring stories from those at the heart of the Tunisian revolution to community organising in the UK to welcome more Syrian refugees.
Trying to chair and live tweet it was hard to take lots of notes, but briefly, and before I forget them all, here are some of my key learnings;

Movements are messy – they require you to experiment with what’s working and not working. To iterate and innovate. To change tactics.
Ensure there are strong relationships at the heart of your movement – take time to build trust with those involved.
Leadership is about the relationships you have to get people to take action.
Help prevent burnout – Don’t forget to provide space for those leading your campaigns to take the time they need to sustain there activism.

Focus your message – Grainne Healey shared about the importance of finding a messages that worked for the ‘middle million’ in the Yes Equality referendum campaign. That meant taking what focus groups were saying seriously.
A movement need a clear slogan – but ensure that resonates with those you need to engage not simply your ‘base’
The messenger who delivers your message is as important – make sure they work with those you’re trying to reach.
Humour, satire, parody and ridicule all have a role in campaigning – find creative ways of getting the message out.
Use social media effectively – Aya Chebbi from Tunisia shared about how those leading the revolution would use it to get the news they wanted out first.

Pick the target, freeze it, personalise it and polarise it – Jonathan Cox from Citizens UK shared about how they’d focused on Bristol Mayor George Ferguson to agree to welcome more refugees through a relentless focus on him.
Give people a sense that they can make a difference – Payal Parekh from 350.org shared about how the divestment movement success has been built on the experience of local campaigners making a local dent on a global problem.

Training is critical for equipping your movement and sharing the vision.
Be movement generous – many of those you train and equip will go on to work on other issues. Celebrate that.
Learn from others – Grainne shared about how the Yes Equality campaign had benefitted from the insight of US marriage equality campaigners.

Build unusual and diverse coalitions – not just the usual suspects.
But sometimes its as important to decide who not to include can be as important as who is involve. Rowan Davies from Mumsnet talked about who didn’t get involved in a coalition they built on libel reform
Be clear about the role your organisation is playing. For many NGOs its about supporting the existing movement.

If you were in the session, please feel free to add your key lessons and learnings in the comments below.

Join me at 'Organising or Mobilising – How organisations can develop activists' on 31/3

One of the best books that I read last year was ‘How Organizations Develop Activist‘. It’s very relevant to the work of campaigners (if you can get over the use of z rather than s!), so I’m really excited to say the books author, US academic and activist Hahrie Han will be heading over to join us in London in late March.
Working with colleagues at Action Aid, Friends of the Earth and Christian Aid we’ve been able to arrange for Hahrie to give a lecture at the University of Westminster at 5.30pm on Thursday 31st March, and an already sold-out day long skill share.
The lecture is open to anyone that’s interested in – and I’d strongly recommend it to any campaigner, community organiser or political strategist. Click here to register.
The lessons will be as relevant if you’re trying to get a Councillor elected in a by-election as if you’re trying to get governments to sign up to an international agreement on child survival.
But if you need more convincing here are some reasons why you should plan to join us, and a bit of background if you’ve not had the opportunity to hear from me in person about my enthusiasm for this work.
1. It’s based on real evidence of what works – Hahrie has turned her research lens on how charities approach organise their organising. The work in the book is based on a comparative study of two US organisations, one working on health and on the other environment. While their are differences between the UK and the US there are huge amounts of shared insight to take from it.
Central to the book is the ideas that groups can be categorised into Lone Wolves, Activists and Organisers. Lone Wolves are those who chose to ‘to build power by leveraging information — through legal briefs, public comments, and other forms of research advocacy’ while ‘mobilisers and organizers, by contrast, choose to build power through people’. This isn’t just an theory but based on lots of research from groups across the US.
2. It’s about taking learning from community organising and the Obama campaign approach as well – lots of campaigners are rightly excited about the insight that community organising approaches that groups like Citizens UK use, or the Organizing for America approach used in the Obama. But sometimes the application to the campaigning work of charities isn’t as easy to see. Hahrie’s work has looked at both of these approaches (indeed she’s written a whole book on the approach that Obama took in organising his campaigns) and helped to think about what it means for charities.
3. It’s bring new insight to an time honoured approach – For many the focus for charities over the last few years has been focusing on build the number of supporters who can take e-actions. That’s not a wrong approach, but it’s easy to see how building a network of activist can be deprioritised within that.
For Hahrie central to what works is understanding that there is a difference between activism and organising means and both are needed to deliver change. This from Joy Cushman sums it up well “The organizer thus makes two [strategic] choices: 1) to engage others, and 2) to invest in their development. The mobilizer only makes the first choice. And the lone wolf makes neither”. At the skillshare we’ll be able to dive deeper into understanding what this means for our work – something one of my co-organisers Natasha has written a cracking post on this here.
4. It’s about walking away with practical ideas that will help you build a better movement – When you read the book you have to do so with a pen in hand to capture the practical insights that come from the study, from the finding that the most successful groups were those that combined political and social activities, to the role of shared stories that get passed down within groups ‘do you remember the time when’ and much more. This isn’t research to file away, but practical lessons in how to develop activists.

Register for the lecture here.

How to build unexpected alliances that win

“It is more powerful to recruit unexpected allies than to galvanise the usual suspects”
One of the 5 lessons that Justin Forsyth shared during his ‘Changing the Changemakers’ lecture at the RSA last week reflecting on his time leading Save the Children UK.
I’d strongly recommend watching the whole lecture (or reading this article which summarises his lessons) because it’s packed full of useful insight about how change happens from someone who has been at the forefront of achieving it both outside and inside government, but the lesson about unusual alliances is one that resonated with me the most.
In his lecture, Forsyth cited the example of how the Religious Right in the US joined forces with Bono to persuade President Bush to massively increase the contribution that the US government made to fund the global response to HIV/AIDS and also the work that Save the Children have done with GSK – a company he had personally campaigned against in a previous role – in reformulating an antiseptic found in mouthwash into a gel that prevents serious infection of the umbilical cord, a common cause of death for newborn babies in poor countries.
Both show the power of unexpected alliances. This is a lesson is something I’ve written about before. But thinking about building unexpected allies also challenged me to ask are campaigners today doing enough to build those unexpected alliances?
While you could point to the Lobbying Act campaign that brought together PETA and the Countryside Alliance to collectively voice the concerns they had about the space to campaigner, on the whole have we have become to timid in the unexpected alliances that we’re building.
Make Poverty History might have forged a unusual coalition of development organisations, faith groups, trade unions and many other which got noticed inside Downing Street, but do campaigners today too quickly default to the ‘comfortable’ alliances which while broad have ceased to be ‘unexpected’ by decision makes.
Perhaps it’s because unusual alliances are harder to form in a social media age, when the backlash from an organisations or individuals ‘base’ is much easier to amply and quantify. Forsyth’s advice on that was that charity leaders shouldn’t be scared by criticism of unusual alliances – but rather asked to be judge on the impact they have.
So how do we start to build those really unexpected alliances?
1 – Think outside of the box – Stonewall is a cracking example here, partnering with Paddy Power to raise awareness of homophobia in Football, knowing that working with the firm would help them reach new audiences that Stonewall wouldn’t have alone.
2 – Prepare to be judged on impact – Justin’s advice is right, albeit hard to hold onto when your the organisation or individual being criticised, but unexpected alliances are those that make the political calculations that they’ll have the influence that’s needed at the highest level.
3 – Become a bridge builder – As Lisa Witter writes in this excellent article ‘leaders seeking to make social change are like all people: They feel most comfortable associating with others who share their point of view, values, and priorities’ but instead challenges us to become bridge builders ‘people and organizations that draw their power from their connections across issues and sectors, and specialize in translating the language of a specific issue tribe for (and building relationships with) potential allies outside of it’.
Her tips for doing that well are;

Have the right expertise to know enough about an issue but not too much knowledge.
Ensure others trust you.
Work towards a cause, not a brand – this mirrors the point that Forsyth made about the need to build powerful platforms not just organisations
Be connected
Be a skilled communicator – to attract people and make them feel heard.

Campaigners: 5 priorities for your diary in 2016

First day back in the office? By now you’ve probably got through your email, removed the tinsel from around your computer screen and avoided the cakes that will see the end of your new year resolution..
But before you the newness of the year disappears, here are 5 further suggestions of things you might want to be booking into your diary to help you be a better campaigner in 2016.
1. Attend some training – If you’re in the UK, then you’re fortunate to have some great training courses available to you – they’re great opportunities to get out of the office and spend some dedicated time thinking about what you do. Starting out in your campaigning career then I highly recommend Campaign Bootcamp (disclaimer I helped to set up Bootcamp), here is what people have to say about the training.
At Bond, we’ve just launched two new courses for 2016 both designed to help take your advocacy to the next level. Developing an Advocacy Strategy is a day long course designed to help you to do just that, while How Change Happens is for experienced campaigners looking to improve the strategic clarity and effectiveness of their work. Needless to say I recommend both (and I’d love your ideas on what other training would be useful for campaigners).
If you’re interested in how to develop activist within your organisations, I’m excited to say that in late March I’m helping to host a series of events with US academic and activist Hahrie Han who wrote the book on this. More to follow soon.
2. Plan to get out of your bubble – I’m feeling like a broken record on this one, but I’m convinced that it’s critical for effective campaigning – my contention is we spend too much time talking to those who agree with us and are deeply engaged in our issue/concern – the reality is that most people have a tiny window to engage in our issue so getting out of the bubble and finding out how your issue will play with the residents of Corby (or wherever) is helpful for focusing and sharpening your messaging, and perhaps provide fresh focus for the direction of your campaign (see more here).
It’s one of Roger Harding from Shelter’s key learning from his work on housing – there he got his team spending time on high streets asking for feedback on adverts they were looking to run. You don’t need to go far to do this, for example plan to take time to read the newspapers or watch the shows that your target audience are reading, or volunteer to join on of your activist groups as they run a street stall.
3. Book in a Think Break – Last year I suggested that building in time to reflect. I’ve been terrible at doing this in 2015, but I’m trying again inspired by the idea of scheduling a quarterly ‘Think Break’ which I picked up on Chris Bailey’s Life of Productivity blog. The idea is that once a quarter you take one day off to think deeply about your work. I reckon it’s worth a go.
This webinar with blogger and author Beth Kanter on A Happy Healthy Nonprofit: 10 Tips for Impact without Burnout on Thursday 14th Jan also looks good.
4. Start a campaign – I appreciate not everyone can do this – it’s not something you can schedule in to do in a lunch break. But running a local campaign in my community to get my local council to agree to welcome at least 10 refugee families was one of the most enjoyable campaigning experiences I’ve had in a long time. It reconnected me with the passion and energy I get from activism. Using platforms like 38 Degrees or change.org make it super easy to do.
5. Let me come and hangout your team – Over the last year I’ve spoken on topics as diverse as learning from the Turn Up Save Lives campaign, how to make the most of your campaign petition, how a trustee board can best support campaigning, the secrets of effective coalitions and much more besides. It’s something I really enjoy doing, so if you’re looking for someone to speak to your team, department or conference please get in touch. Hell, if you just want to meet up for coffee to chat about campaigning let me know.
Last year I shared some advice on resolutions you should follow to make you a better campaigner. They’re still as useful for the next 12 months as they have been from the last 12 months! It included taking time to read, if it’s helpful I’ve shared my feedly collection of activism blogs, where I get many of my ideas available, here.

My campaign lessons from 2015

From winning a historic commitment to enshrine 0.7% on overseas aid into law, to being part of a global movement that mobilised 31 million people, to seeing friends celebrate success at the climate negotiations in Paris. 2015 has been a busy but brilliant year for me and my team at Bond.
Personally it’s also been a year of change, I became a father for the first time (proud father picture above), stepped back from being involved in the Labour Party at a time membership in the party surged (if you’ve just joined read my advice here) and tried to blog at least once a fortnight!
As we head toward the Christmas and the end of 2015, I’ve been reflecting on the lessons that I’ve learnt from the work I’ve done over the last 12 months.
1 – Winning is great – Development campaigning can sometime feel like change is secured by the inclusion of a paragraph here or a commitment announced there – all important but . So being part of the winning Turn Up Save Lives campaign was an awesome feeling and a moment to celebrate. Fast forward 9 months and I had the opposite feeling when despite mobilising hundreds of local residents to welcome refugees to Wandsworth the council rejected the plan. The ecstasy of winning and the agony of losing are the best fuel for campaigning.
2 – We need to say thank you – to our supporters, to our activists and to politicians when they deliver what we’ve called on them to do. To those you work alongside in your movement.
3 – It’s vital to get outside the bubble – One of the most enjoyable things I’ve done this year is take 5 days to drive a VW Camper Van around the country talking to people in city centers about the Global Goals. It was a good reminder that our issues aren’t front and center of people’s minds. Its something that I’ve experienced on the doorstep as well – most of the public aren’t interested in our issues. We all need to get out and about talking to Joe Public on the High Streets and Cul-de-Sacs of the UK
4 – Be movement generous – When I started the year explaining to people that the action/2015 campaign would be based on a ‘flotilla’ approach many weren’t convinced. The idea was we would agree on broad objectives and coordinate loosely around tactics but allow organisations to keep their own brand and not create a strong coordination structure. But the approach has worked remarkably well. The formal evaluation will capture all of the secrets of its success, but for me one of the key elements has been the commitment to movement generosity among those involved. It’s not always easy, but one of my keys to successful coalitions.
5 – Persistence pays off – Turn Up Save Lives was a campaign that had its roots in mass lobbies of Parliament in the 1980. The decision by Obama to reject the Keystone XL pipeline was a victory for a 5+ year campaign. It’s easy to get caught in 12 month planning cycles for our campaigns, but both are reminders that change can often take a lot longer.
6 – Elections change everything – Sure, perhaps none of us saw the result we got but the outcome of the UK General Election has changed the political dynamics dramatically (my initial thoughts here). I’ve spent my whole campaigning career under a Labour or Coalition government, and there aren’t many people around who ran campaigns under the Major government in 1996. Adjusting to the new political landscape is critical, for example the one individual I wished I’d spent more time campaigning towards over the last 5 years – George Osborne. The Comprehensive Spending Review in November showed he’s the one making many of the key political decisions in the current government.
7 – Spending time learning from disruptors – some of the most successful campaigns this year haven’t had a single NGO involved in them. Remember the milk price protests across the summer, or seen how Uber have pushed to get TfL to change the regulations of taxis in London. Both successful examples of using campaigning tactics to deliver change – and that’s before you look at the wins that change.org has delivered.
8 – Time to think about new approaches – the calendar has been packed with ‘moments’ this year – from UN Summit, to Election, to Climate Negotiations but is it time to move away from ‘moment’ focused campaign that we’ve grown comfortable with. The same goes for our tactics. I’ve spent lots of time reflecting on if we need to move away from petitions and do more to invest in our grassroots networks of activists. More to think about in 2016.
9 – Take M&E seriously – M&E isn’t often described as motivating and exciting, but as this excellent report from my colleagues at Bond suggests we need to be putting them into the public domain where they could more easily be used to improve the international development programmes of the future. It’s time as campaigners to do the same, to take M&E seriously (here are some thoughts on how to do that) and start sharing our evaluations.
10 – Take a break – I’ve been terrible at taking my own advice from the start of year. Time to start thinking about 2016 resolutions!
Finally, on a personal note, it’s been a record breaking year on the blog. Thank you to everyone who has commented, tweeted posts, signed up for email updates or just take the time to say they enjoy the blog. They’re all hugely motivating to keep going. I’m looking forward to 2016 where I’ll aim to continue to bring you regular posts on what’s happening in the world of campaigning.

15 great reads for campaigners from 2015

Every year I collate a list of some of my favourite readings from the year. So settle in with a glass of mulled wine and enjoy…
Is Too Much Funding Going to Social Entrepreneurs—And Too Little to Social Movements? – This article totally hits the nail on the head about why we need to invest in advocacy, despite all the challenges.
Are Uber and Facebook Turning Users into Lobbyists? – Is the the new face of campaigning? More here.
How We Won Marriage: 10 Lessons Learned – A great playbook from one of the big campaign wins in 2015 in the US.
Why Nonprofit Leadership is so Darn Hard – because it is!
Taking a Cinderella issue to the ball: 11 lessons from a long campaign – I’m a huge fan of the work that Shelter have done to get housing up the political agenda. This is a great summary.
What are the implications of ‘doing development differently’ for NGO Campaigns and Advocacy? – Duncan Green at his challenging best.
2015 really was the first digital general election: here are 7 lessons you should know – remember the election – lots of good learning about what the Conservatives did to win, see also Paul Abbott at ConHome and Jon Quinn.
Slacktivism is having a powerful real-world impact, new research shows – time to revisit the assumptions about the impact of slacktivism – plus more here on why people protest.
Advocacy and Lobbying: What Can We Learn from the Bad Guys – we spend lots of time learning from our friends but what about those we target (clue – they often focus on obscure processes)
How the Mad Men lost the plot – Ian Leslie on how advertising is changing, but lots of application to campaigning and how we get our messages across.
Inside the war on coal – This week many have celebrated the successful conclusion of the climate negotiations in Paris, but the story of how groups like the Sierra Club have built momentum in the US is part of the untold story of how that deal could be reached.
Mobilising vs organising – This is a great summary of a cracking book. Looking forward to welcoming Hahrie Han to the UK next year.
Inside Invisible Children’s massive grassroots network – I could have selected dozens of articles from Mobilisation Lab but this is fascinating. If you’ve not already you need to sign up for there regular Dispatch mailing.
Charities shouldn’t campaign? History suggests otherwise… – 2015 has been a tough year when it comes to the space to campaign this reminds us our work is critical
Upwell – sad to see the end of this project to get people talking and advocating about oceans, but he blog lives on packed full of insight about how to get your issue into conversation on social media.
What have you read this year that you’ve enjoyed? Please use the comments below to post your favourite campaign reads from 2015.

Uber and the future of campaigning

It’s the big battle for London future. No, not the race for the Mayor of London, but between Uber and the Licensed Taxi Drivers Association (LTDA) as they’ve battled out for control of the taxi market in the city.
I don’t have a side that I favour in this particular battle (unlike the Mayor of London where I’m firmly on the red side).
I appreciate the investment that cab drivers put into learning The Knowledge, but get frustrated that in 2015 you still find cabs that only take cash. Living outside central London I’ve benefited from the flexibility of Uber, but the traditionalist in me doesn’t want to see the end of the iconic Black Cab.
But I think the approaches that the two sides have taken provide some insights into what direction campaigning might be going.
1 – Welcome to “App-tivism” – corporates campaigning isn’t new, of course its been a feature of newspapers to include a cut out petition for years, but the approach that Uber is taking shows a level of sophistication that we’ve not seen before. They don’t simply ask you to sign the petition, they’re employing some of the best campaign strategists to develop campaign approaches you’d expect to see Greenpeace or 38 Degrees invite you to take.
In New York they’ve been encouraging users to phone decision makers or take advantage of a “DE BLASIO” (after the New York Mayor) to the menu of ride options seen by its New York City users to see what impact his proposed restrictions might have, while I got the email below after an Uber journey I took last week.
As this Harvard Business School article suggests ‘we’re entering a brave new world where the creators of technology platforms can activate billions of users to specific political action of their choosing’. And its not just Uber, this collection shows how Airbnb and others are using the same approach, see more on Apptivists here.

2 – Old power needs to adapt – But Uber doesn’t have it all their own way, the influence of the London cabbie as we head towards Mayoral elections next May, means that they’re powerful. Any aspiring candidate for Mayor of London doesn’t want to get on the wrong side of the cabbies, the seen as as trusted messengers by many.
I’ve really enjoyed what Jeremy Heimans has written about old and new power. LTDA are shown that old power can still influence, but how long will that hold? Does LTDA need to adapt and change its approach if it wants to continue to compete with Uber?
3 – Incentives to get you to take action – Unlike most campaigning organisations, Uber has a big advantage to get you to take action, it can provide you with incentives – free journey credit in return for sending an email for example (they’ll already offer to take you to a demonstration for free).
Uber’s strategy to dominate the taxi market is well known, so the cost of a few free journeys in return for the market access they want is a minimal cost. Alex Evan’s has reflected elsewhere about the concept of ‘activism air miles’, but if Uber and others start offering ‘free’ incentives in return for your action will it change the way that others have to respond?
4 – Use the Courts – Uber knows that building political pressure is just one tactic it needs to use to win what it wants, which is why its also devoting its resource to winning rulings in the High Court.
I’ve reflected before that using legal routes is under utilised in campaigning here in the UK, a few organisations like Client Earth have shown how it can effective can be, but the costs and complexity appear to rule it out for many. With the national political arithmetic unlikely to change in the next few years, exploring new routes like using the courts could be another option for campaigners.

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Why Craftivism matters to me

Being the romantic that I am, to celebrate our first anniversary of dating I took my now wife, Demelza, to the 2003 Stop the War march in London.
We got about a quarter of the way around before it turned out that Demelza didn’t really like marches, so we headed into a bookshop on the route to watch the rest of the crowds go past.
It made me appreciate that not everyone is into marches, or the approaches to activism that are often the first that we encourage people to take in campaigning.
It’s one of the reasons I’ve come to appreciate the Craftivism (Craft + Activism = Craftivism) led by inspiring people like Sarah Corbett, despite not being a natural candidate to get out my needle and thread out.
It’s easy to scoff at craftivism. What difference does it make? Wouldn’t our resources be better focused on organising another march or stunt?
For me there 3 reasons why even the non-craft minded campaigner should be grateful that craftivism exists.
1 – Perhaps less is more? Craftivism presents an opportunity to do something different. This collaboration between Share Action and the Craftivist Collective targeting M&S shows that craftivism probably won’t lead to bulging postbags, but it can still have an impact on the ‘target’. Indeed this research suggests that for some decision the greater the volume of constituent contact they get the more they may devalue those grassroots lobbying efforts.
2 – Use the whole brain – Even for a campaigner who thinks that they’re the most uncreative, craftivism provides an opportunity for creative escape. It’s an opportunity to get creative, and reflect on how to solve problems using both right analytical and left creative sides of our brains.
3 – It’s good to slow down – As the Craftivist’s Manifesto says its all about slowing down and taking a ‘thoughtful approach to mindful activism’. In an environment where we spend so much time rushing from tactic to tactic, often fuelled by the excitement of social media we all need to find ways to practice mindfulness. Craftivism can help to provide that.
If you’re interested in learning more about Craftivism have a look at this training day that’s running on 10th December, and if you’re (already) stuck for ideas for Christmas, then Craftivism Collective’s shop is a good place to start.

6 campaign lessons from Obama's rejection of Keystone XL

Climate activists in the US secured a HUGE win last week, when President Obama rejected the building of the Keystone XL pipeline because of it’s impact on climate.
I’ve written before about the campaign and my admiration for 350.org, the organisations who have been behind so much of the campaigning. In the last few years, the pipeline has become a focal point for much climate activism in North America and beyond so the Presidents rejection last week is big win.
So what can other campaigns learn from this success? The first 3 lessons come from this brilliant video by 350.org co-founder and senior adviser Bill McKibben.

1 – Build a diverse coalition – the first people involved in the campaign were ranchers from Nebraska and First Nations communities in Canada, perhaps not your usual climate activists then came students, scientists and many others. The distributed organising model that 350.org uses for its work, which is brilliantly captured in this post, lends itself to involve many different groups building locally as well as in Washington.

2 – Put your body on the line – right from the start of the campaign those involved have used peaceful, non-violent direct action at the heart of their approach. Together thousands of people have risked arrest, creating headlines and helped built a movement. The first period of direct action was deliberately timed when Congress wasn’t sitting to create a story, but since then they’ve kept the issue in the headlines by mobilising groups like the Sierra Club, celebrities, faith leaders, scientists and many others to get involved in non-violent direct action for the first time.
3 – Be creative – From circling the White House with a giant pipeline, to a Cowboy Indian Alliance protest on the National Mall, to the use of Obama’s campaign imagery in its graphics, the campaign has put creativity at the centre, providing lots of memorable images and moments.
I’d add a couple of others;
4 – Provided an abstract issue with a rallying point – Climate campaigning can be complicated with many of the policy solutions hard to mobilise around, but as David Roberts writes Keystone XL provided ‘clear villains, unambiguous markers of success, and local impacts that help draw support from other affected communities and demographics’.
5 – Drew on other movements – Those involved in Stop Keystone XL have a strong sense of where they fit within wider social justice struggles, as a result they’ve encouraged Keystone activists to get involved in Black Lives Matter protests, and invited those involved in the campaign to repeal ‘”don’t ask, don’t tell” in the US military to advise them.
But the final lesson goes to McKibben.
6 – Never Give Up – Remember when the campaign started, many climate activists in the US were bruised by the simultaneous failure to get domestic climate legislation passed (well documented here) and the collapse of the 2009 climate negotiations in Copenhagen, but the victory against odds is evidence that as Roberts writes ‘social change is nonlinear and devilishly hard to predict’ but yet ‘an important part of the most important fight in the world’.

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Speed, Sophistication, Structures and Space – 4 trends that will define the future of campaigning

In my role as Head of Campaigns and Engagement at Bond, I was ask to write about the trends that will impact the campaigning of members over the next 5 years, and what it means for our work to support members to campaign brilliantly. I came up with the following;
1 – Speed
The first campaign I was involved in was Jubilee 2000. I remember the record breaking petition, the sense of excitement as the latest Christian Aid News would come through the letterbox with an update, and the delighted when we heard we had succeeded in getting the G8 to cancel the unpayable debt.
It took the Jubilee 2000 campaign over 2 years to collect the 22 million signatures that formed the record breaking petition handed to G8 leaders. Anyone who collected those signatures will talk of the hours spent collecting petitions in churches, at street stalls and in student unions bars across the UK, winning the signatures one conversation at a time.
Fast forward to today, where it’s possible for a partnership between Guardian and Change.org to generate 250,000 signatures on FGM in 20 days, and many Bond members are able to generate tens of thousands of emails in a matter of days or weeks. Campaigning organisations able to launch a campaign in a matter of moments in respond to the latest event or news headline.
But while campaigning is getting faster, we’re also seeing a rise in slow activism? Organisations like the One Campaign and Tearfund are encouraging supporters to write handwritten letters to MPs around the recent legislation on 0.7% or All We Can encouraging supporters to stitch mini-protest banners ahead of London Fashion Week, part of creative ‘craftavist’ movement, which encourages reflective action that seeks to change the participant as much as it does the world. I think we need both within our movement, and a willingness to learn from both approaches.
2 – Sophistication
We know more about our supporters than we ever have, what actions the like to take, what topics they’re interested in, if and when they’ll open their emails from us, and as a result we can target our campaigns in more and more sophisticated ways. A recent report suggested “neuro-campaigning” following politics and advertising to use a better understanding of how our own brains work to persuade people to take action. With all this evidence, as campaigners we need to continue to invest more and more in testing of our messages and tactics before we share them.
A focus on what tactics to use, shouldn’t mean we overlook the importance of theories of change at the heart of our campaigning, including challenge ourselves to ask if we’re too focused on targeting our campaigning towards MPs, Government Ministers and UN bodies, or if we should follow Action Aid focusing on local councillors, or corporate divestment championed by Share Action and 350.org, or local media like RESULTS.

3 – Structures
As much as we need to build campaigning structures that are fit for a digital era, we shouldn’t overlook the importance of investing in an active and vibrant grassroots network. For me it’s always been the hallmark of our movement, the local activists that collect names on petitions and meet with their MPs.
I want to learn from groups like 38 Degrees, about how they mobilised 10,000+ volunteers as part of the Days of Action on TTIP, or Toys will be Toys, an entirely volunteer led campaign about how they’re successfully joining up offline and online actions.
A focus on structures should not only be about how campaigns are organised, but also about challenging the very structures that perpetuate inequality and poverty. While we should take advantage of opportunities like the recent Private Members Bill on 0.7%, but the danger in focusing on ‘the little big thing’ is that we risk not building public understanding about the root causes of poverty that should be central to our campaigning.
4 – Space
The Lobbying Act or comments by the former Charities Minister that we should ‘stick to knitting’ reinforce to me that we’re seeing a narrowing of the political space campaigning organisations have to advocate. I believe we should feel proud as a sector of the positive impact our campaigning has had on the lives of the communities we work with. We should all fight to protect it.
Before starting at Bond, I helped to found Campaign Bootcamp, a training programme for those looking to start a career in campaigning. We were overwhelmed by the generosity and enthusiasm we found to help us. That experience has shown me the strength of the community we have, committed to work together to share and help each other.
This is an edited version of an article first published in The Networker available here.