If the hype is to be believed Ben Southall has ‘the best job in the world’. He’s the winner of a recent competition run by the Tourism Queensland to find a new caretaker for Hamilton Island off the coast of Australia. The Guardian points out that the publicity that the island has got also makes the competition a inspired PR stunt generating millions of pounds of publicity.
The competition has made it into a list of the top 50 PR stunts in the world , but a look at the list shows that you don’t need to have a big budget or be a global brand as a number of civil society campaigns also make the list including;
WWF’s Earth Hour – the annual event that sees millions of people around the world turn of non-essential lights for an hour.
The Peanut Protest – student Mark McGowan pushes a peanut with his nose to Downing Street to protest about student debt.
Fathers4Justice – with its headline grabbing if controversial stunts.
Evidence that a well thought out PR stunt delivered at the right moment can have as much impact as a million pound campaign from a well know brand.
Tag: inspiring
Jenni Williams – a thorn in Mugabe's side
The Observer today has an inspiring interview with Jenni Williams of the leaders of Women of Zimbabwe Arise (WOZA), a campaign group which has been doing amazing things in Zimbabwe.
It’s a humbling read and a reminder of how fortunate we are to be able to have the right to free expression in the UK.