I’ve been thinking a lot over the last few weeks about the importance of starting with the audiences you need to win, rather than the activists we already have.
So this Five For Friday is a collection of articles that have helped my thinking in the last few weeks;
1 – Kirsty McNeill on the difference between ‘people power’ and ‘activist power’ and the importance of understanding that difference.
3 – I’ve shared this before, but Roger Harding on how Shelter moved housing up the agenda is a must read for all campaigners.
5 – More insight from how the Conservatives did this so well in the last election by ruthlessly focus on the people who matter.