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Campaign Totals 2012

On Wednesday, I’ll be sharing the first results this years campaigns totals survey.  Like last year I’ve been using Freedom of Information to find out how many campaign actions different government departments receive each year.

Taken from was amazed by the response that I got last year, with the results covered in Third Sector magazine and numerous campaigners getting in touch to say how helpful they’d found the information in their own internal benchmarking. I hope that this year results will prove helpful for campaigner from across the UK.

As in 2011, this year I’ve requested the information from all Whitehall departments covering the period 1st May 2011 to 1st May 2012. I’ve asked each department to provide the following;

  • The total number of campaign letters, postcards and emails that appeared to be part of a coordinated campaign you received from 1st May 2011 to 1st May 2012.
  • The breakdown of these numbers by delivery method (letter, postcard and email).
  • A breakdown by topic and/or organisation(s) where you received more than 500 items of correspondence (through any delivery method) that appeared to be part of a coordinated campaign in the period defined above.

At the end of the process, when I’ve got results from the majority of the 20+ government departments I’ve approached I should be in a position to share a total number of actions generated to Whitehall in the last 12 months and the split between e-actions and offline actions.

This year I’m also going to be able to try to define a ‘par’ score for each government department – based on the information over the last 2 years I want to find out what like in golf, the number of actions that a department my expect to receive and therefore which campaigns are able to break through this to show real traction.

I’m also going to be interested to see what impact online campaign platforms have had in the campaign environment. Last year Avaaz showed up in the top 15, but 38 Degrees didn’t, I wonder if the focus on the NHS Bill has changed this, and what impact has the launch of in the UK has had on the totals.

It’ll also be fascinating if the launch of the No10 petition site has had an impact on the number of actions. Is it a site that’s bringing more organisations and individuals into taking campaigning action, or is it displacing actions from more traditional methods. My sense is that most campaigning organisations haven’t really embraced this tool, so perhaps this has increased the overall total.


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