One Direction (don’t pretend you don’t know who they are!) supported the Action/2015 campaign a few weeks ago. The engagement on Twitter was amazing, I’ve never seen so many RTs so quickly but you didn’t see any of that action on my Twitter feed (follow me at @MrTomBaker).
That experience and this article on the role of social media in people thinking that Labour would win the election got me thinking about how Twitter is a big echo chamber with lots of political people talking to each other but often few campaign cutting through beyond that.
I’ve not seen any similar research from this side of the Atlantic, but this graphic, which looks at what those inside D.C. Beltways (the US equivalent of the Westminster bubble) posts on Twitter versus what everybody else in the US posts on Twitter is instructive.