Press enter to see results or esc to cancel.

The death of the local paper

Should campaigners be concerned at the rapid death of local newspapers?

As the Guardian reported on Monday many titles are looking to make significant cuts as sales of their publications fall and advertising starts to dry up. While most of the big regional titles don’t appear to be at risk of closing in the near future, they’re facing a bleak future.

Living in London its easy to overlook the importance and reach of many of the regional papers,  some like the Yorkshire Post, Eastern Daily Mail, Manchester Evening News and the Kent Messenger have impressive circulation figures. While weekly titles and the free papers that are delivered through letter boxes are read by millions more. While campaigns are often disappointed when they register little or no national media coverage, acres of local and regional coverage could reach as many people.

Local papers are also trusted source of news and information. I’ve heard of surveys that indicate that the letters page of a local paper is the most trusted section of any paper, because they are seen to speak for a community in the way other news sources can’t.  Moreover for many MPs local papers provide an important way of communicating with constituents, as well as acting as a barometer for local opinion. MPs might not have time to read all the national papers, but you can be sure that their likely to at least browse the pages of their local paper, which means they’re vital places to be trying to place our campaign messages.

So we should be concerned about the potential death of local newspapers. In the short-term, a reduction in the number of journalists might even be good news for campaigns, as those who remain will increasingly be looking for the easy win that lightly rewriting a campaign press release provides.

Over time some will evolve looking to place more of the emphasis on digital media, but the decline of the local paper from our newsagents shelves means the death of powerful tool in our campaigning toolkit.

UPDATED – This article from Labour List argues losinig local papers means a loss of local democracy

Comments

1 Comment

On the Money

A 2007 TMP poll fond that local newspaper readers trusted their ads 77% more than those seen on TV or online. One would think the ad sales departments could make capital out of such a fact …


Leave a Comment

%d bloggers like this: