The man behind the Obama web triumph

You could set up a whole blog about what we can learn from the Obama presidential campaign, but just a quick post  to flag up this interesting article in the Guardian about Thomas Gensemer, MD of Blue State Digital, the company that ran the hugely successful Obama online effort, which raised over $500 million and …

Continue reading

Will twitter change campaigning?

It can only be a matter of time before the verb ‘to twet’ ends up in the Oxford English Dictionary.  Last month the BBC reported that the micro-blogging phenomenon had for the first time made it into the top 20 most used social networking sites and that Twitter grew ten fold in 2008. So should …

Continue reading

Have we taken the fun out of Flash Mobs?

Last month, on a cold winters morning, I joined 100 other people on the banks of the River Thames to take part in a ‘Flash Squat‘ organised by the End Water Poverty campaign to highlight the fact that despite 2008 being the UN Year of Sanitation around the world billions were still denied access to …

Continue reading