The recent campaign over the third runway at Heathrow reached the media headlines in a way that few others have in the last few months. While the final result was disapointing and the end of the governments short lived ‘pro environment’ rhetoric, I think it provides a number of useful lessons for campaigners to reflect upon.
Creativity counts – The campaign saw some, in my opinion, some of the best and most creative actions that for a long time. From Greenpeace buying a piece of land to the Climate Rush picnic at T1. We saw some great campaign stunt to complement the more traditional campaign methods. Greenpeace even made headlines for getting Transport Secretary Geoff Hoon banned from the Latitude music festival.
Building a broad coaltion – this article from John Vidal explores the vast coalition that was behind the campaign. From local groups, local councils to some of the biggest environmental NGOs, the campaign managed to unite a vast group of organisations who don’t normally come together. It demonstrated the breadth of concern.
Undoubtably the Conservative Party came out against the runway, in part because of the pressure from local Conservative run councils under the proposed flight path, and the potential of making this an issue in a number of important marginal seats in London.
Lots of emails to MPs get noticed – So some MPs might have complanined about the e-mail bombing that they were on the end off, but none of the 50 MPs could have ignored the number of people (said to be about 5,000) who over a weekend were concerned enough about the issue to send an email.
Understand the political dynamics – Going forward, the clear divisions that occured within the Cabinet over the final decision, provide a useful insight into any future campaigning on similar issues. Its clear that at least two camps are forming around these issues, and may signal the rise of the ‘Milibenn’ tendency.