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Five for Friday…

Here are five great articles I’ve read in the last few weeks that are worth reading…..

1.Why is the new Oxfam campaign called ‘GROW’? The importance of framing – Duncan Green reveals the process that Oxfam went through to name its new campaign, and why the ‘normal language of activism – justice, rights, end this, stop that?’ is seen as harsh and off-putting by those who might otherwise be sympathetic to our campaigns.

2. Does insult-based NGO advocacy work? – Richard Gowan at Global Dashboard questions the approach of some NGOs.

3. Building Critical Mass for #Fatullayev – in the week that Amnesty International celebrates its 50th birthday, Rob Sharp on the role of twitter in securing the release of journalist Eynulla Fatullayev in Azerbaijan.

4. Down to the letter – from the CAFOD policy blog last month. Some excellent insight into how to make letters to government truly effective.

5. Greenpeace Italy get a message across during the Italian FA Cup final – another to add to the list of great campaign stunts?

What else have you read that you’d add?

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