Five for Friday….KONY 2012 Special

The Kony 2012 phenomenon is still going (and growing), it’s the officially the most viral video ever. So this weeks ‘Five for Friday’ is dedicated to some great articles reflecting on KONY 2012 that you should be reading. 1. SocialFlow have done some brilliant work looking at how online networks helped to share the campaign …

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Why has Kony 2012 been so successful?

The Kony 2012 campaign is everywhere….if you haven’t heard about it you soon will! Since releasing their latest campaign film just days ago it’s had millions of views (the statistics on the Vimeo dashboard show the way that views of the film have grown and grown since its release on Monday), been trending worldwide all …

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What did we really learn from Make Poverty History?

The Sheila McKechnie Foundation is running it’s annual People Power Conference tomorrow. It looks like a fascinating line up of speakers. Sadly I can’t make it in person although I’ll be doing my best to follow via twitter. One of the sessions that stands out to me is the panel debate on ‘The Legacy of Make Poverty …

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Do we need to change where we get our news from?

I guess I’m like many other professional campaigners when it comes to where I get my news from. My media day looks something like this. I wake up to BBC Radio 5 (or the Today program if my wife gets to the kitchen first), pick up a copy of The Guardian on my way to …

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The US Presidential election and the future of campaigning?

It’s the US election season, and suddenly anyone who’s watched an episode or two of the West Wing will become an expert on the best approach to win the 270 Electoral College seats needed, the opportunities presented by the Michigan Primary and the role of Super Delegates in a tight convention. While predicting the result of …

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Why trust matters in campaigning..

I’m fascinated by the importance of trust in driving campaigning activity, and increasingly convinced that it’s a key  element for successful advocacy, both in the context of the trust that individuals feel towards the person or medium inviting them to take action and also the target that we’re asking them campaign towards. Which is why the results …

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The beginners guide to getting your email updates read

While I’m certainly not an expert in e-campaigning, occasionally in my role I get asked to share (or offer to share!) some thoughts about what makes an effective campaign email. I did this last week while in Geneva with Micah Challenge campaigners from across Europe, or before Christmas with some inspiring campaigners involved in this …

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Campaigning for the 'long haul'

We’re told that patience is a virtue, but if we’re honest with ourselves it’s not one that’s always found in abundance within the campaigning world. As campaigners we’re paid to be impatient people, we want things to change now. But a recent conversation with a colleague who’d been involved in the start of the Australian …

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Video – How to plan highly effective campaigns

This video of a talk that Chris Rose gave at the last eCampaigning forum is fantastic. I’d recommend that you put aside 40 minutes in the coming week to watch it. How to plan highly effective campaigns by Chris Rose from FairSay on Vimeo. Originally found on the shiftlabs website.

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The key ingredients for a good campaign action….

Getting the ‘target’ and ‘ask’ right in your action is fundamentally important if you want to have a successful campaign, so here are some thoughts about what should go into a ‘good’ action. It’s not often that cry out in frustration at a campaign action but I did this week when a colleague forwarded me …

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