Email your MP – where next?

It’s a truth, almost universally acknowledged, that MPs don’t like ‘email your MP’ petitions.Listen to MPs talk to campaigners, and they’ll tell you they find the annoying and a burden on precious staff time, but they’re a staple in most campaigning toolkits. Most MPs will tell you that the volume of emails means it can …

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To petition or not to petition

One of the fun part of my job is that occasionally people come to me to ask for advice about the best campaigning tactic to use. (Let me know if I can bring my campaign advice clinic to you – I’m serious). A few months ago, an organisation approached me asking if they should launch …

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Beware the Twitter echo chamber – Graph of the Week

One Direction (don’t pretend you don’t know who they are!) supported the Action/2015 campaign a few weeks ago. The engagement on Twitter was amazing, I’ve never seen so many RTs so quickly but you didn’t see any of that action on my Twitter feed (follow me at @MrTomBaker). That experience and this article on the …

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Remember Kony2012?

It was less than 6 months ago that everyone was talking about Joseph Kony. The result of the unprecedented success of Invisible Children’s Kony2012 film that was viewed by millions. Now the dust has settled what can we learn from the success of the film? The International Broadcasting Trusts report, ‘Kony 2012 – Success or Failure’ …

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Happy Birthday to the Government e-petition site

The Government e-Petition site celebrated its first birthday last month, and the team at the Government Digital Services released figures about usage in its first year. In short; 15,600 petition were opened, but a massive 47% of petitions submitted were rejected. 6.4 million signatures were collected from the 13 million unique visitors to the site. Only …

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Looking beyond the usual corporate suspects

I was struck by this comment in a great post by David Ritter on campaigning trends that corporates need to be ready to respond to in the coming year; NGOs are increasingly looking beyond the usual corporate suspects for campaign targets. Ritter goes on to cite the example of ‘the global management consultancy McKinsey has been …

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Why has Kony 2012 been so successful?

The Kony 2012 campaign is everywhere….if you haven’t heard about it you soon will! Since releasing their latest campaign film just days ago it’s had millions of views (the statistics on the Vimeo dashboard show the way that views of the film have grown and grown since its release on Monday), been trending worldwide all …

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Monitoring our campaigns in real time…

This post has an excellent description about how one think tank, the Overseas Development Institute, constructed a dashboard to better monitor and evaluate how it’s outputs were being shared through its main communication channels. Reading it got me thinking about what an equivalent campaign dashboard would look like. I’m not aware of any campaigning organisation …

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The US Presidential election and the future of campaigning?

It’s the US election season, and suddenly anyone who’s watched an episode or two of the West Wing will become an expert on the best approach to win the 270 Electoral College seats needed, the opportunities presented by the Michigan Primary and the role of Super Delegates in a tight convention. While predicting the result of …

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