Thinking outside the 'Campaigns Target' box…

Two excellent examples of campaigns ‘thinking outside the box’ when it comes to who they’re targeting with their actions show that we don’t always have to go after the ‘usual suspects’. First up is Greenpeace, who recently emailed supporters to ask them to support an action being organised by Liberate Tate campaign toward Tate boss, Nicholas Serota. …

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What are the 10 best campaign films?

Can you help me put together a list of the top 10 campaign films?  Here are a few more brilliant campaign/advocacy films from the last few months that I think could be worthy of inclusion in any list of ‘top advocacy films’. Do you agree? What else would you add? These films supplement my suggestions in …

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The key ingredients for a good campaign action….

Getting the ‘target’ and ‘ask’ right in your action is fundamentally important if you want to have a successful campaign, so here are some thoughts about what should go into a ‘good’ action. It’s not often that cry out in frustration at a campaign action but I did this week when a colleague forwarded me …

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How campaigning dealt a blow to the Murdoch empire

The last few days have been fascinating for any watcher of UK politics, media or campaigning. Pages and pages have already been written about what’s happened with News of the World and BSkyB. I’m certain more will come in the next few days and weeks, indeed the story seems to change by the day. But …

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May the Force be with Greenpeace

Greenpeace have launched a fantastic new campaign today (Tuesday) – ‘Volkswagen. The Dark Side’ targeting car manufacture VW to ‘turn away from the Dark Side and give our planet a chance’. It’s been going less than 12 hours, but already they’ve had over 38,000 people send a message to VW bosses, over 10,000 likes on their …

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Campaign Totals – DFID

Total number of actions received between May 1st 2010 and May 1st 2011: 142,636 Number of postcards: 76,221 Number of letters: 622 Number of petition signatures: 38,526 Number of emails: 27,267 Biggest campaign: Water Aid – Talk Taps & Toilets – G8 – 38,416 Breakdown by topic and organisation: View the spreadsheet in google docs here. Information taken from …

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Campaign Totals – DEFRA

Total number of actions received between May 1st 2010 and May 1st 2011: 201,805 Number of postcards/letters: 92,310 Number of emails: 109,495 Biggest campaign: RSPB – Don’t cut the life from our countryside – 53,147 Breakdown by campaign: View the spreadsheet in google docs here. Information from Freedom of Information requested received on 10 May 2011, and is …

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Introducing 'Campaign Totals 2011'

For the last few years I’ve been using Freedom of Information to find out how many campaign actions different government departments receive each year. I’ve found that its an excellent way of benchmarking the campaigns that I’ve been involved in against others and getting an indication of the volume of actions and issues different government departments …

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EU Citizens Initiative – All you wanted to know (and much more beside)

Yesterday, the European Council adopted a regulation that will allow the ‘European Citizens Initiative’ to go ahead from early 2012. A key part of the Lisbon Treaty, the initiative allows a group of  citizen to bring legislative proposals to the European Commission, providing they can gain the support of a million other Europeans. The documentation …

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Getting action on climate change

Jonathan Powell’s in his excellent book, The New Machiavelli, shares a great example of how a tactic worked to get action on climate change  from the UK goverment. In June 2006, Gordon organised a session with Al Gore and a screening of his climate change film in Number 11 and was terribly upset when no …

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