At the time I commented that I thought that the Make Poverty History ‘Click Ad’ should get an honourable mention in dispatches – http://www.makepovertyhistory.org/video/
If it’d come along a few years later, when more people we’re creating films rather than simply viewing things online (you’d never need to post a link to a 56K dial up video today) it would have spawn lots of imitations. Amazing how much digital media has changed the way we campaign in just 5 years.
And now I’d also add in a mention of the Nestle KitKat Palm Oil ad (which didn’t exist back when the original post was written.
What do you think?