When is a petition, a BIG petition?

A colleague asked recently – what I’d consider a ‘big’ petition number. Putting aside the discussion about the role of petitions in campaigning and their effectiveness, plus the reality that a big petition is so dependent on the context that it’s being used as a tactic for – if you get 1,000 people in a …

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Summer Viewing – 5 great campaigning films on Netflix

It’s the summer holidays, so I’m going to take some time off from blogging – normal service will return in early September – but if you’re looking for some campaign inspiration here are 5 great campaigning films on Netflix. 1 – Joshua: Teenager vs Superpower – a brilliant film following Joshua Wong, one of the …

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A summer reading list for campaigners…

I set myself a challenge at the start of the year to read a book a week – and it means I’ve got a few recommendations for those looking for a good campaigning read as they head off on holiday. If you’re looking to dive into the lessons from successful movements of the past – …

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Why the ‘general public’ isn’t an audience for your campaign

I’m on a train heading back from Birmingham where I’ve been sitting in on some focus groups that we’ve been running. It’s been literally the most interesting few hours of my week, and I’d recommend to any campaigner that they get themselves in to view a focus group (or do their own impromptu research in …

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What will campaigning be like in 2040?

In 2010, NCVO produced a useful resource asking what campaigning might look like in 2015, it’s worth a read as it accurately predicts some of the trends that we’re seeing today. I’m also a big fan of this resource from Mobilisation Lab looking at some of the trends that campaigners will face in 2018. But …

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