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Anatomy of an action #1 – One call for AU to attend G20

This is the first in what will be a regular series looking at some of the best and worst actions that arrive in my inbox.

One, the new name in the UK for DATA, the organisation set up by rock stars come campaigner Bob Geldof and Bono have been focusing over the last few months on the upcoming G20 meeting. Unlike other NGOs who have been focusing on the policy outcomes from the meeting, many as part of the Put People First platform, One have been calling for the AU to be invited to the meeting. They recently sent to me an email reporting a breakthrough in what they’ve been calling for.

Why I like this action;

1 – It reports on a victory. Gordon Brown has extended an invite to the meeting to the AU. The initial campaign ask has been achieved. Campaigning can be a unrewarding at times but this e-mail delivers good news, and implies it wouldn’t have happened without your actions.

2 – It builds on the victory, but doesn’t stop their, it wants you to do something else. Thank Gordon Brown and then from that it makes the next call, encouraging him to listen to what the AU delegation has to say. It asks you to do more, it doesn’t just leave you feeling warm inside.

3 – It frames it that your actions were part of a bigger strategy, and say that the campaign was working with Number 10, it makes you think that ONE is an effective advocacy outfit, with the ear of decision makers.

4 – It makes the same ask twice. The email is simple, with one ask repeated twice (in the middle and at the bottom of the text) rather than provide 3 or 4 options of what you could do.

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