This video of a talk that Chris Rose gave at the last eCampaigning forum is fantastic. I’d recommend that you put aside 40 minutes in the coming week to watch it.
[vimeo http://www.vimeo.com/28497758 w=400&h=225]
How to plan highly effective campaigns by Chris Rose from FairSay on Vimeo.
Originally found on the shiftlabs website.